SCOPE Eyecare & Healthcare · 22 hours ago
Business Development Manager - Optics
United States
Full-time
Remote
Mid Level
3+ years expSCOPE Eyecare & Healthcare is seeking a Business Development Manager - Optics to join their team. This role is responsible for increasing market awareness of Scope's products and driving new opportunities and sales in the Optical market, focusing on Key Accounts and collaborating with external partners.
Dietary SupplementsHealth CareManufacturingPharmaceutical
Responsibilities
Responsible for the delivery of pre-set objectives on sales, activity and other metrics to grow the Scope brand and sales within the Optical market
Effectively positions the Scope Dry Eye Product portfolio for the customers from both a clinical and commercial perspective
Utilises marketing collateral effectively and provides feedback to the marketing team
To conduct sales calls with customers in Key Optical Accounts
To conduct sales presentations to customers in a range of formats
To focus all activities and promotional spend on target customers
To develop and maintain good selling skills using the company adopted model, and to use these skills to maximise usage of Scope promoted products
To use promotional materials in an appropriate fashion to support the selling messages for Scope as set out in marketing plans
To represent Scope in a professional manner in line with the company standards
Uses strong commercial acumen to identify and develop opportunities within Key Accounts
Partners with customers to develop joint business plans highlighting revenue generating potential for their business
Applies a range of influencing, persuading and negotiation techniques to secure and maintain the Account
Maintain and develop strong product and therapy area knowledge for all Scope always promoted products and competitors
Have a detailed understanding of the marketing strategy for those promoted products
Uses company systems and processes to be as effective as possible in the role and support the broader effectiveness of Scope
Drives account strategy to be adopted in each account
Have an input to Key Account identification, and to then tailor all account plans in line with the account strategy adopted for each account
Takes personal responsibility for the development of Key Opinion Leaders (KOLs) in Optics
Production of a Territory Plan on an annual basis whilst receiving guidance and direction from line manager
To effectively prioritise and plan activities in advance, and to supply field visit forms to the line manager
To manage promotional budget effectively, and to maximise the return on investment by ensuring value for money
To respond to requests from both customers, and Scope employees promptly
To monitor performance versus objectives and update the line manager at an agreed frequency
To manage own time effectively and manage deadlines as appropriate without the need for management support
To conduct monthly analysis of sales and activity, including the interrogation of the CRM system to plan effectively
Maintain an in-depth knowledge of the developments in the Optical arena
To monitor the activities of competitors and feedback to the line manager and marketing department on a regular basis
To liaise effectively with Scope colleagues to maximise commercial effectiveness e.g., UK Optics Team
To liaise effectively with relevant third-party stakeholders to maximise commercial effectiveness. This will involve joint action planning on a regular basis
To proactively seek to share best practice with colleagues to implement best practice
To liaise with all Scope employees in a helpful and constructive manner as appropriate
To proactively seek feedback from customers, colleagues and management on personal performance, and to act on development areas highlighted by their response
To construct a personal development plan with significant guidance from line manager and to take personal accountability for implementing this plan
To continuously seek to improve personal skills, knowledge and competencies to improve performance
To take part in all company training activities, and to continuously strive to excel
To proactively identify personal development needs or areas for improvement in performance and to approach the line manager for support
Maintains the CRM System in a timely and accurate fashion provide detailed information on account and customer activities and insights
Understands and uses all Company systems and business processes effectively
To maintain all company equipment in a good state always
To complete all company administration in a timely and accurate fashion
Qualification
Required
The jobholder will ideally possess a life science, technical or business degree
The jobholder will be a pharmaceutical or medical devices sales representative with at least 3 years' experience
They will ideally have experience in the Optical market
Understanding of sales data – skills to interpret sales trends, handle collection, collation and use of data to assist in account and territory analysis/planning
Understands and interprets substantial clinical information (disease and product) in a way that you will be comfortable interacting with professional customers on a peer to peer like level
Competent in using Business Software e.g., CRM system, Expenses, Excel, PowerPoint
Ability to work autonomously, and be capable of independently generating, prioritising and handling own work
Able to work in a fast, dynamic, multicultural and matrix structure
Drive, energy, maturity, and ability to work under pressure and deliver results
The jobholder will require a full driving licence
Company
SCOPE Eyecare & Healthcare
SCOPE is a Healthcare & Pharmaceuticals company with locations in Ireland, UK and USA that is dedicated to providing Healthcare Professionals & patients with high quality, effective and innovative products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kara Chan, MA, SHRM-CP
HR Business Partner (US)
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