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Indiana University Foundation · 6 days ago

Senior Marketing Manager

Bloomington, IN

Full-time

Onsite

Senior Level, Lead/Staff

$85K/yr - $95K/yr

8+ years exp

Indiana University Foundation is seeking a dynamic and visionary Senior Marketing Manager to lead the account services team for their Marketing and Communications department. This role focuses on crafting integrated marketing strategies to enhance alumni and donor engagement while driving business outcomes.

CharityNon Profit

Growth Opportunities

Hiring Manager

🤹Erin Heile

Responsibilities

Lead the account services team for the Marketing and Communications department

Craft integrated marketing strategies that drive business outcomes

Look for opportunities to improve the alumni and donor experience holistically

Collaborate with business partners and department owners to create new marketing experiences

Build lead generation and pipeline development strategies for both organizations

Focus on acquiring, engaging, retaining, and driving alumni and donor engagement

Boost event attendance and philanthropic donations

Develop engagement strategies for alumni and donors and create segmented constituent journeys

Identify opportunities to improve and expand events and marketing initiatives

Qualification

Marketing strategy developmentLead generationCRM software proficiencyCampaign planningRelationship developmentAnalytical mindsetManagement experienceAlumni engagementInterpersonal skillsCommunication skills

Required

Bachelor's degree in business, marketing, advertising, or a related field is required

8-10 years of experience in account management/client service, ideally in an ad agency, in-house environment, university, or corporate setting

Minimum 5 years of progressive experience in marketing, fundraising, donor relations, alumni relations, or a related field within the nonprofit sector

1-2 years of management experience is strongly preferred

Proven record of developing successful marketing strategies and campaigns

Strong leadership skills and experience in relationship development

Experience in lead generation, pipeline development, journey mapping, and campaign planning

Proficiency in CRM software, databases, and marketing technology tools, e.g., Salesforce

Excellent interpersonal and communication skills, both written and verbal

Analytical mindset with a results-oriented approach

Preferred

An MBA is preferred

Minimum 5 years of progressive experience in marketing, fundraising, donor relations, alumni relations, or a related field within the nonprofit sector is preferred

1-2 years of management experience is strongly preferred

A background in alumni and/or donor engagement programs is a plus

Company

Indiana University Foundation

Indiana University Foundation is a fundraising organization that supports Indiana University. It is a sub-organization of Indiana University Bloomington.

Founded in 1936

Indianapolis, Indiana, USA

201-500 employees