MX · 22 hours ago
Paid Ads Manager
Lehi, UT
Full-time
Hybrid
Senior Level
5+ years expMX is an award-winning company dedicated to advancing mankind through innovative solutions in the financial industry. The Paid Ads Manager will lead MX’s paid digital acquisition strategy, focusing on enterprise financial institutions and optimizing paid media for pipeline creation.
BankingFinanceFinancial ServicesFinTech
Responsibilities
Own and execute MX’s paid advertising strategy across LinkedIn, Google Search, and emerging channels to drive qualified enterprise pipeline
Design, build, and optimize full-funnel paid programs including persona-based targeting, multi-touch sequencing, and dynamic retargeting
Develop and maintain audience architecture, including ICP segmentation, ABM account lists, retargeting pools, customer upsell audiences, and high-intent site visitors
Manage paid search programs including keyword strategy, bidding, competitor and brand protection campaigns, landing page alignment, and negative keyword hygiene
Execute and optimize retargeting funnels that move prospects from awareness to intent, improving conversion efficiency and reducing customer acquisition cost
Distribute MX’s content and executive thought leadership through paid amplification, including sponsored content, executive message ads, and ABM-driven boosts
Continuously test and optimize creative, targeting, frequency, and spend allocation to maximize performance while protecting brand integrity
Partner cross-functionally with Content, Campaigns, Sales, and Marketing Operations to align paid efforts with GTM initiatives, events, and pipeline goals
Track, analyze, and report on performance metrics including CAC, conversion rates, pipeline influence, and ROI, using insights to inform ongoing optimization
Evaluate and pilot new paid channels and formats (e.g., Reddit, X/Twitter, industry forums) to unlock incremental growth opportunities
Qualification
Required
5+ years of experience managing paid media programs in B2B SaaS, fintech, enterprise technology, or complex sales environments
Demonstrated expertise in LinkedIn Ads and Google Ads, including audience strategy, retargeting, and performance optimization
Strong understanding of long-cycle enterprise buying behavior and multi-persona decision-making
Proven ability to manage monthly paid media budgets and drive measurable pipeline impact
Experience with ABM-driven paid programs and account-based audience segmentation
Analytical mindset with strong ability to interpret performance data and translate insights into action
Excellent cross-functional communication skills and ability to operate as a single owner within a collaborative GTM team
Bachelor's degree required; equivalent experience considered
Benefits
Company-paid meals
Massage therapists
A sports simulator
Gym
Mother’s lounge
Meditation room
Company
MX Technologies, Inc. is a leader in actionable intelligence, enabling financial providers and consumers to do more with financial data.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$450MKey Investors
TPGBattery VenturesUSAA
2021-01-13Series C· $300M
2019-06-25Series B· $100M
2015-04-30Series A· $30M
Leadership Team
Ryan Caldwell
Founder and Chief Executive Officer
Brandon Dewitt
CTO
Recent News
2025-12-15
bloomberglaw.com
2025-11-05
2025-11-02
Company data provided by crunchbase