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Walker Sands · 2 days ago

PR Director

Seattle

Full-time

Hybrid

Director/Executive

$110K/yr - $115K/yr

6+ years exp

Walker Sands is a company committed to diversity, equity, and inclusion, seeking a strategic and results-driven PR Director to join their team. In this role, you will develop narratives and strategies for B2B brands in sectors like cybersecurity and AI, focusing on building awareness and credibility across various channels.

AdvertisingB2BBrand MarketingContentCreative AgencyEmail MarketingLead GenerationSocial MediaWeb Design

Responsibilities

Lead high-value PR programs with a focus on shaping stories, developing communications strategies, and overseeing execution across earned media, social media, analyst and influencer relations

Act as a trusted advisor and thought partner to senior-level client contacts

Demonstrate a strong understanding of your clients’ industries, businesses and audiences. Develop deep subject matter expertise and ensure programs align to clients’ marketing and business objectives

Set KPIs for client programs, with a focus on generating results that meet clients’ goals, and bringing a sophisticated understanding of various metrics that clearly demonstrate the impact of communications programs

Manage a team of PR Managers and Media Relations Specialists, fostering a culture of lifelong learning, curiosity and collaboration

Take an agency-first mindset to support business growth, including proposal development and presentation for new PR business, and collaborating with cross-functional agency services leaders to grow existing accounts

Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity

Qualification

B2B PR experienceCybersecurity expertiseAI knowledgeDigital marketing exposureMedia relationsCuriosityLeadership skillsRelationship building

Required

6-7 years of experience leading client accounts in a PR agency, or in-house equivalent, with some level of exposure to aspects of digital marketing

Understanding of shifts in media consumption and experience proactively identifying opportunities across digital publishers, podcasts, newsletters, and social platforms

Experience directly managing junior team members with a specific focus on client work, professional development and prioritization/time management

Successful track-record of building trusting relationships with executive-level and C-level client contacts

Curiosity and commitment to evolving your work with new tools and technologies, including generative AI and measurement platforms

Experience supporting the new business process, including proposal development

Ability to plan and manage team resources, with a demonstrated track record of running programs profitably and successfully

Preferred

Experience leading PR programs for the B2B and/or technology spaces, with expertise in cybersecurity and/or AI preferred

Experience developing client strategies that blend earned placements with shared/paid amplification and branded content

Demonstrated success leading a PR campaign amplified by other channels

Experience using AI to enhance media targeting and insights, media list building, sentiment analysis, content generation

Benefits

Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.

Retirement Savings: Employer-matched 401(k) and access to financial planning services.

Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.

Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.

Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.

Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.

Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.

Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.