F45 Corporate Training | DIFC, Dubai · 5 days ago
Experiential Marketing Manager
FIT House of Brands is seeking a dynamic and creative Experiential Marketing Manager to join their team. This role is responsible for executing global and regional events that enhance brand visibility and connect communities, ensuring flawless execution and cultural resonance in all activations.
Health Wellness & Fitness
Responsibilities
Lead the end-to-end execution of global and regional events across F45, FS8, and VAURA, including community activations, experiential pop-ups, brand drops, and partnership events
Collaborate with Brand, Creative, and Marketing teams to translate campaign concepts into impactful live experiences
Manage event logistics, including venue sourcing, production, staffing, scheduling, and vendor coordination
Ensure brand consistency and quality standards across all activations
Oversee on-site event management, including setup, production oversight, and live troubleshooting
Manage external agencies and production partners across multiple regions to ensure operational excellence
Partner with Brand, PR, and Content teams to align events with broader marketing campaigns and seasonal priorities
Collaborate with Partnership and Operations teams to ensure business and partner objectives are achieved through experiential activations
Support global partner initiatives with brands such as Reebok, Red Bull, and other collaborators from co-branded workouts to community takeovers
Help identify cultural opportunities and trends that position the brands within the broader fitness, lifestyle, and wellness spaces
Execute brand drops and cultural moments that create conversation, FOMO, and community connection
Ensure every experience reflects the brands’ values - performance, inclusion, and authentic community
Manage event budgets, contracts, and financial tracking to ensure efficient use of resources
Deliver post-event reporting including performance insights, community impact, and ROI metrics
Continuously improve event processes and documentation to drive consistency and efficiency globally
Qualification
Required
Expert in event execution and production
Strong grasp of culture, community, and operational excellence
Lead the end-to-end execution of global and regional events
Collaborate with Brand, Creative, and Marketing teams
Manage event logistics, including venue sourcing, production, staffing, scheduling, and vendor coordination
Ensure brand consistency and quality standards across all activations
Oversee on-site event management, including setup, production oversight, and live troubleshooting
Manage external agencies and production partners across multiple regions
Partner with Brand, PR, and Content teams
Collaborate with Partnership and Operations teams
Support global partner initiatives with brands such as Reebok and Red Bull
Help identify cultural opportunities and trends
Execute brand drops and cultural moments
Ensure every experience reflects the brands' values
Manage event budgets, contracts, and financial tracking
Deliver post-event reporting including performance insights, community impact, and ROI metrics
Continuously improve event processes and documentation
Company
F45 Corporate Training | DIFC, Dubai
F45 Dubai DIFC partners with forward-thinking companies to deliver high-impact corporate wellness solutions.
Funding
Current Stage
Early StageCompany data provided by crunchbase