DreamWorks Animation · 1 week ago
CRM Strategy Specialist
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Hybrid
Entry Level
$65K/yr - $90K/yr
1+ years expNBCUniversal is one of the world's leading media and entertainment companies. As a CRM Strategy Specialist, you will be responsible for supporting various campaigns for TVE and Peacock apps, focusing on customer lifecycle marketing strategies to drive behaviors that increase customer lifetime value.
AnimationFilmMedia and Entertainment
Responsibilities
Develop CRM campaign strategy in support of various TVE and Peacock initiatives including lifecycle, partner marketing and fan engagement
Monitor timelines and ensure deliverables are on time for campaigns using project management tools such as Airtable
Collaborate cross-functionally to design CRM campaign strategies supporting key initiatives, including, but not limited to, lifecycle journeys, product launches, and strategic partnerships
Analyze campaign performance and provide recommendations for optimization to leadership and cross-functional teams
Create and deliver presentations that communicate campaign strategies, performance insights, and recommendations to stakeholders
Qualification
Required
1+ years of related experience, preferably in direct-to-consumer digital marketing
Experience with CRM marketing and MarTech platforms such as Braze, Salesforce, Iterable
Experience using data and interpreting trends to make informed decisions and optimize campaigns (BI tool experience a plus; Tableau, Looker, Power BI etc)
Experience storytelling through data, navigating reporting
Proficient with Microsoft Suite including Excel and PowerPoint
Experience using A/B testing to optimize and refine programs
Experience with project management tools like Airtable, Smartsheets
Preferred
Strong oral/written communication and interpersonal skills
Excellent organizational skills and ability to meet multiple deadlines
Interest in pop culture, media and entertainment (TV, music, arts)
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
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