Performance Marketing Specialist - Social Media jobs in United States
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GSM Outdoors · 1 day ago

Performance Marketing Specialist - Social Media

positionIrving, TX
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
date2+ years exp

GSM Outdoors is a leader in hunting, shooting, fishing, and adventure gear. They are seeking a Performance Marketing Specialist to plan, execute, and optimize paid digital advertising campaigns across social media platforms, focusing on driving profitable revenue growth through data-driven strategies.

Customer ServiceInnovation ManagementIT InfrastructureLightingMarketingOutdoors

Responsibilities

Plan, execute, and optimize paid media campaigns in Meta Ads (Facebook & Instagram), and TikTok ads
Optimize accounts daily/weekly to maximize ROAS, improve CPA/CAC, and grow Customer Lifetime Value (CLV) through bid strategy management, budget allocation, targeting refinement, and creative testing
Develop and manage full-funnel audience strategies, including prospecting, retargeting, lookalike audiences, and first-party data segments
Manage budgets, bids, and pacing across platforms to ensure efficient spend and achievement of ROAS goals
Create, test, and iterate paid social ad creative (video and static) that aligns with platform best practices, audience insights, and performance goals
Ensure conversion tracking accuracy and performance measurement through collaboration on GA4, Google Tag Manager, enhanced conversions, and attribution best practices
Analyze performance trends, competitor activity, and category/seasonality patterns to inform strategy and forecast opportunities
Suggest website and funnel enhancements to increase conversion rate and product sell-through based on performance marketing data
Ensure campaign delivery, pacing, and goals are consistently met; proactively identify and resolve performance issues
Analyze campaign performance, identify trends and opportunities, and proactively adjust strategy based on data and seasonality

Qualification

Meta AdsPerformance marketing KPIsPaid social ad creativeData analysisA/B testingProject managementMicrosoft Office 365CopywritingE-commerce experienceHuntingFishing knowledge

Required

2+ years hands-on experience managing Meta Ads for e-commerce brands
Strong understanding of performance marketing KPIs: ROAS, CPA, CAC, CVR, AOV, LTV, incrementality, and margin awareness
Proven experience creating and optimizing paid social ad creative
Solid copywriting and ad-creative development skills with a testing mindset
Ability to work in a fast-paced e-commerce environment with multiple brands and seasonal spikes
Strong data analysis skills with ability to turn insights into action
Confident in A/B testing and experiment design
Strong organization, prioritization, and project management skills; able to multitask and meet deadlines while maintaining attention to detail
Proficient with Microsoft Office 365 (especially Excel) and related tools
Bachelor's degree in Business, Marketing, Commerce, or related field or at least 2 years of relevant experience

Preferred

TikTok and Meta Shop Experience a plus
Knowledge of or previous experience in the Hunting, Fishing, and Outdoors industry is an asset

Company

GSM Outdoors

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GSM Outdoors, a provider of technologically-advanced, branded accessories for the hunting, sport shooting, and outdoor enthusiast markets.
dateFounded in 2000
location
Irving, Texas, USA
people-size501-1000 employees
web-link
http://www.gsmoutdoors.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2024-07-23Acquired
2019-04-01Series Unknown
2016-06-09Private Equity

Leadership Team

E
Eddie Castro
CEO and President

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