Simon Pearce · 1 day ago
CRM & VIP Manager
Windsor, VT
Full-time
Onsite
Senior Level
$100K/yr - $120K/yr
6+ years expSimon Pearce is a brand focused on deepening connections with valuable customers through strategic CRM initiatives. The CRM & VIP Manager is responsible for developing personalized outreach, optimizing loyalty programs, and ensuring cohesive marketing strategies across various teams to enhance customer experience.
ElectronicsHardware
Responsibilities
Develop and implement CRM strategies that strengthen relationships with high-value customer segments and align with overall business objectives
Own segmentation strategy, ensuring the right customers receive the right communication and experiences at the right time
Set marketing strategies for Retail, Trade, and Corporate teams, partnering cross-functionally to integrate CRM, loyalty, and VIP initiatives, ensuring a seamless omni-channel experience
Lead the launch and ongoing optimization of the Simon Pearce loyalty program, ensuring it drives engagement, retention, and measurable business impact
Research and evaluate emerging CRM technologies, platforms, and loyalty best practices to enhance program sophistication and effectiveness
Design and execute personalized outreach and engagement initiatives across email, SMS, and direct channels
Develop VIP customer journeys that incorporate exclusive events, experiences, and offers to strengthen affinity and lifetime value
Partner with Retail, Trade, and Corporate teams to craft and activate marketing efforts that drive clienteling, gifting, and brand storytelling across their respective audiences
Ensure loyalty and VIP activations reflect Simon Pearce’s premium positioning, heritage, craftsmanship, and commitment to quality
Establish success metrics for CRM, VIP, and loyalty initiatives and monitor performance across all channels
Leverage customer data, segmentation insights, and predictive analytics to refine targeting and personalization strategies
Partner with cross-functional partners to track ROI, customer lifetime value, and retention performance
Build dashboards and reporting frameworks to share results and insights with executive and cross-functional stakeholders
Serve as the central point of contact for CRM strategy across the organization, ensuring alignment with marketing, commercial, and executive leadership priorities
Manage relationships with CRM, loyalty, and martech vendors to optimize platform capabilities and service delivery
Collaborate with retail, corporate, & trade leadership to train teams on clienteling best practices, driving adoption of tools and ensuring VIP customers receive consistent, elevated experiences
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
Minimum 6 years of experience in CRM, loyalty, or customer engagement roles, ideally in premium or luxury consumer brands
Proven success designing and executing segmentation-based marketing strategies and customer journeys
Strong expertise in CRM platforms and loyalty program management tools
Demonstrated ability to translate customer data into actionable insights and measurable business outcomes
Excellent communication, collaboration, and relationship management skills
Strong analytical and reporting skills, with experience maintaining dashboards and presenting insights to senior leadership
Preferred
Experience launching and scaling loyalty programs for consumer brands
Familiarity with predictive analytics, personalization technologies, and AI-driven CRM tools
Track record of collaborating with retail teams to implement customer engagement strategies in-store
Passion for premium customer experiences, craftsmanship, and brand storytelling
Benefits
Medical, dental, and vision coverage
Employer paid life & disability
Paid time off
401k retirement plan with employer match
Tuition reimbursement assistance
Exclusive employee discounts on both our glass and pottery products and at our restaurant
Company
Simon Pearce
Simon Pearce is a retail company specializing in glassware, tableware, lighting, and home décor.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase