Specialized Staffing Solutions · 1 week ago
Marketing Manager - Direct Hire
South Bend, IN
Full-time
Onsite
Mid Level
$75K/yr - $90K/yrSpecialized Staffing Solutions, LLC is seeking a Marketing Manager to drive marketing strategies and manage new product development. The role involves collaborating with sales and product teams, executing marketing plans, and leading marketing communications to enhance revenue opportunities.
Human ResourcesInformation Technology
Responsibilities
Research and evaluate new product opportunities, demand for potential products, and customer needs and insights
Execute marketing strategies and the execution of plans for existing products
Serve as a partner to sales and product development to determine the viability of potential markets before the production of a product
Work with product development teams to manage new product development
Manage launch campaigns for new products
Manage distribution channels for products
Ensure effective, branded marketing communications, including the company website, print communication, digital, social and advertising
Manage media and marketing staff and external PR agencies
Develop Pardot marketing tools such as lead generation, email marketing, prospect segmentation, prospect management and building a sales funnel
Develop Best in class digital, mobile, social media content and influencer strategies
Report-out on the company’s go-to-market strategy, key customer retention, growth within existing customers and the acquisition of net new customers in monthly Strategic Deployment meeting to account for current risks, opportunities, and circumstances
Stay up to date on emerging marketing trends and best practices and apply them to Logistick marketing and sales efforts
Monitor customers, market, and competitor activity and reports out to Leadership, R&D and Strategic Deployment
Drive tight integration between marketing investment and the sales effort supporting those activities, focusing on translation of marketing spend into opportunities for profitable growth
Develop and lead a multi-faceted marketing and brand strategy that is focused on enhancing revenue opportunities and creating a narrative that drives our compelling safety and sustainability story
Lead direct reports with one-on-ones, setting and monitoring annual goals, and establishing priorities
Become an expert in Logistick product offerings and unique selling propositions
Understand the pricing elasticity of products in our range and recommend pricing repositions to grow business and increase margin
Manage end-to-end trade show processes, including exhibiting, and merchandising promotions
Qualification
Required
Insatiable curiosity
Bachelor's degree (B. A.) from four-year college or university in marketing, business, or engineering. A four-year college degree may be waived as a requirement if there is sufficient experience
Prior experience in transportation, distribution, or warehousing a major plus
Well-versed in Microsoft Office 365 as well as CRM knowledge and experience
Strong project management, organizational and time management skills
Critical thinker and a problem solver
Ability to adjust and set priorities to meet deadlines
Strong written and verbal communication skills, including presentation skills
Self-motivated with ability to drive projects, but also team-chemistry oriented
Preferred
People Leadership—Accomplished at Leading Direct Reports
Communication Skills—Written and Verbal
Time Management Skills—Strong at Prioritizing and Re-Prioritizing
Organizational Skills—Can Manage Multiple Priorities
Strong, confident team player within a growing and dynamic, results-focused organization
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Specialized Staffing Solutions
Specialized Staffing Solutions is a staffing and recruiting company offering direct recruitment services.
Founded in 2001
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase