GE Appliances, a Haier company · 10 hours ago
Senior Brand & Customer Marketing Specialist, Air & Water
Louisville, KY
Full-time
Hybrid
Senior Level
5+ years expGE Appliances, a Haier company, is the fastest-growing appliance company in the U.S. They are seeking a Senior Brand & Customer Marketing Specialist to lead efforts in developing key distributor and dealer customers in the HVAC and Plumbing channel for the West region. The role focuses on customer development, partnering with sales and marketing teams, and executing key marketing projects to enhance the GE/Haier brand.
Consumer Goods
No H1B
Responsibilities
Field Marketing: Partner with our customers to create winning strategies, executions, and local marketing that grow our business and share with our distributors and dealers. This is inclusive of education and training of the dealer program, reporting that provides insight to spend and ROI, development of consumer marketing campaigns that drive leads, events and activations that drive dealer conversion, In-store (showroom) marketing, etc
Internal Relationship Builder: Closely partner with sales team and drive customer advocacy within GE Appliances by partnering, influencing and motivating internal teams to build and execute channel marketing programs
External Relationship Builder: Closely partner with sales team to nurture trusted relationships with all levels of our key customers to grow penetration and share in the market
Digital Marketing : Liaison with the Digital Marketing team, our agency, Product, and Brand teams to optimize our online experience for customers and consumers. This is inclusive of content that demonstrates our industry thought leadership, lead generation, improving the user experience and more
Trade Show Activation: Lead execution of trade shows, conferences, and training activities as required and coordinate across multiple microenterprises to deliver a cohesive strategy
Data, Analytics, KPIs: Identify and utilize metrics to gauge success; Lead reporting and regular reviews to understand opportunities/challenges
Budget Management: Manage budget for region and key projects
Qualification
Required
Bachelor's degree from an accredited university or college
5 years of experience in one or more of the following areas: Marketing, Sales, Commercial or other relevant area
Experience supporting customer teams or managing multiple stakeholders
Demonstrated ability to manage strategic or tactical marketing plans
Articulate and effective communicator
Excellent interpersonal skills and strong presentation skills
Team player; committed to helping create an inclusive team environment
Energetic, positive, self-starter
Demonstrated excellence in time management, planning and detail oriented
Must be willing and able to travel 10-25%
Preferred
Experience in HVAC, Plumbing, or other Home Services
Company
GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kevin Nolan
President & Chief Executive Officer
Marc Charnas
CFO & VP Corporate Strategy
Recent News
2026-01-09
Lane Report | Kentucky Business & Economic News
2025-11-23
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