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Right Side Up · 1 day ago

Sr. Manager, Product & Customer Marketing

United States

Full-time

Remote

Senior Level

6+ years exp

Right Side Up is a premier growth marketing consulting firm in the U.S., and they are seeking a strategic, hands-on Senior Manager, Product & Customer Marketing. This role involves building and leading a new function that enhances communication of RSU’s value across the client journey, focusing on product and customer marketing.

AdvertisingFreelanceMarketingMarketplace

Responsibilities

Create and maintain sales enablement materials (proposal templates, one-pagers, pitch decks) that reflect current offerings, brand voice, and positioning

Own and update our Webflow website and collaborate with design and dev to build new landing pages for services and campaigns

Develop high-impact case studies and brand storytelling assets that showcase RSU’s expertise and outcomes

Partner closely with cross-functional teams to align messaging and surface proof points across the funnel

Design and manage a monthly value-add program that delivers meaningful touchpoints for current clients, investors, and referrers

Build toolkits, templates, and HubSpot Sequences for Client Engagement to deliver these offers consistently

Collaborate cross-functionally to deliver offers and track participation, engagement, and impact on retention, expansion, and referrals

Identify new opportunities to delight clients and strengthen loyalty through creative, brand-aligned programs

Qualification

Product marketingCustomer marketingHubSpotWebflowProject managementGoogle AnalyticsCanvaFigmaClickUpGoogle WorkspaceSales enablementCommunication skillsCollaborationAttention to detail

Required

6-8 years of experience in product marketing, marketing enablement, and/or customer marketing; bonus points for familiarity with marketplaces and agencies

Exceptional communication skills (both written and verbal)

Strong project manager and collaborator who thrives in a fast-paced, growth-oriented environment; highly organized with impeccable attention to detail

Excellent product marketing acumen; you can distill complex service offerings into compelling narratives, positioning frameworks, and collateral

Proven ability to design and execute cross-functional programs that bridge marketing, client engagement, and sales

Comfortable working closely with senior leaders and translating strategy into scalable systems and deliverables

Familiarity with, or excitement to learn and work with a tech stack that includes HubSpot, Webflow, Canva, Figma, ClickUp, Google Analytics, Slack, and Google Workspace products

A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce—you'll be talking about them all day, everyday