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University of Delaware · 4 days ago

UD Online Slate Manager

United States

Full-time

Remote

Mid Level

3+ years exp

The University of Delaware is seeking a UD Online Slate Manager to oversee the management of the Slate CRM for UD Online programs. The role involves enhancing the CRM's capabilities to improve enrollment management and integrating various data systems to support marketing and recruitment efforts.

Higher Education

H1B Sponsor Likely

Responsibilities

Manage the UD Online programs in the Slate CRM (in the Graduate College instance) in all areas including continued infrastructure development, implementation of new features and processes, and leveraging system capabilities to improve the efficiency and effectiveness of recruitment and admissions efforts for all UD Online programs

Manage integration of lead and enrollment data between Slate and other systems, such as the UD Online website, RFI forms, AI chat bot, external marketing partners’ platforms, for accurate reporting of enrollment funnel for each online program and UD Online as a whole

Gather business requirements from UD Online and department stakeholders to recommend Slate best practices, and design effective enrollment processes that reflect each program’s student outcomes, features, admission requirements, deadlines, and enrollment parameters

Collaborate with UD marketing and vendors to design and manage customer journeys in Slate, including segmentation, personalization, and automation

Collaborate with marketing partners and relevant colleges’ marketing and communication teams and departments to create program-specific communication campaigns and email templates in Slate

Build, send, and optimize email marketing automation campaigns using A/B testing, while monitoring, analyzing, and reporting on performance and conversion to drive continuous improvement and engagement

Manage a Quality Assurance (QA) process and develop reporting and analytics to ensure the quality and effectiveness of all Slate marketing activities

Build and maintain an enrollment management dashboard in Slate that integrates data from external marketing partners and evaluates lead quality for the enrollment management team to effectively follow-up with prospective students

Map and improve processes for capturing and storing online student data in Slate, while investigating and resolving data quality issues and escalating as needed

Coordinate Slate management with the Manager of the Graduate College Service Operations, who manages the Slate instance. Also coordinate with the Manager of the Undergraduate Admissions Slate manager to allow for greater insight into students that transition from undergraduate to online graduate programs at UD

Develop and maintain Slate documentation, training, and guidance for UD Online staff and end-users

Collaborate with UD Slate groups to review updates, enhancements, and maintenance, and to share projects and best practices

Perform other job-related tasks as assigned

Qualification

Slate CRM experienceDigital marketingData integrationTableau experienceEmail marketing automationBusiness process mappingMulti-taskingMicrosoft OfficeGoogle applicationsInterpersonal skillsCommunication skills

Required

Bachelor's degree and three years of professional experience in information system management in higher education or equivalent combination of education and experience

Slate CRM experience required and well-versed in configurable joins and all Slate modules

Experience leveraging a CRM to build automated, email messaging campaigns

Ability to deploy, manage and integrate data systems and business processes to meet an organizational goal

Familiarity with university online learning programs and delivery platforms

Familiarity with student recruitment, retention issues and admissions standards

Familiarity with using case analysis to determine the needs of Slate users

Experience mapping and improving business processes that use technology

Proven success managing projects involving multiple stakeholders, technology, business processes and coordination of internal and external resources

Effective interpersonal and communication skills and ability to work effectively with a wide range of constituencies in a diverse community

Ability to multi-task and work independently as a team member to achieve common goals

Proficient with Microsoft Office and Google applications and analytics

Preferred

Master's degree preferred

Tableau experience highly desired

Experience with digital marketing and chatbots preferred

Company

University of Delaware

Glassdoor4.3

The University of Delaware - a state assisted, privately chartered institution - is a Land Grant, Sea Grant, Space Grant and Carnegie Research University (very high research activity).

Founded in 1743

Newark, DE, US

1001-5000 employees

http://www.udel.edu

H1B Sponsorship

University of Delaware has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (77)

2024 (64)

2023 (57)

2022 (32)

2021 (32)

2020 (37)