Sr. Director of Product Targeting Strategy jobs in United States
cer-icon
Apply on Employer Site
company-logo

Piper Companies · 4 hours ago

Sr. Director of Product Targeting Strategy

positionMcLean, VA
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$150K/yr - $170K/yr
date12+ years exp

Piper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products. This hybrid role involves close collaboration with cross-functional teams to build data-driven frameworks, optimize campaign performance, and drive profitable growth.

Management Consulting
check
Growth Opportunities
check
H1B Sponsor Likelynote

Responsibilities

Develop and implement targeting strategies to expand PenFed’s consumer lending portfolio beyond current membership
Collaborate with product partners and Decision Science teams to build propensity and response models
Establish a rigorous, data-driven test-and-learn framework to improve campaign effectiveness and profitability
Lead a team focused on optimizing direct mail, email, and digital marketing campaigns
Design programs to expand direct marketing reach with a focus on positive selection and smart growth
Partner with Credit, Marketing, Product, and external data providers to refine segmentation and targeting strategies
Monitor industry trends and guide strategic responses to platform and data landscape changes
Oversee campaign and channel performance monitoring and reporting
Lead ROI studies and evaluate the effectiveness of marketing initiatives
Define and manage the full analytics lifecycle to improve credit performance and pull-through
Conduct ongoing research to support customer segmentation, competitive positioning, and strategic planning

Qualification

Targeted marketing strategyMarketing analyticsStatistical modelingSQLPythonRConsumer financial productsCRM platformsCommunication skillsTeam leadership

Required

Bachelor's degree in Marketing, Business, Economics, Statistics, Computer Science, or related field; Master's preferred
12+ years of experience in targeted marketing campaign strategy and analytics
5+ years of management experience, including team leadership
Proven experience with consumer financial products, especially credit card, auto, and personal lending
Strong knowledge of statistical modeling, machine learning, and test-and-learn methodologies
Proficiency in SQL, R, Python, Excel, and PowerPoint; experience working with large datasets
Familiarity with CRM and marketing platforms such as Salesforce and Experian Ascend
Excellent communication and presentation skills; ability to synthesize complex data for diverse audiences
Demonstrated ability to lead sensitive, high-impact projects and deliver measurable results

Benefits

Medical
Dental
Vision
401(k)
Paid Time Off
Sick Leave (as required by law)
Holidays

Company

Piper Companies

twitter
Glassdoor4.3
company-logo
At Piper, we obsess about the success of our customers and consultants.
dateFounded in 2011
location
McLean, VA, US
people-size501-1000 employees
web-link
http://www.pipercompanies.com

H1B Sponsorship

Piper Companies has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (1)
2023 (2)
2022 (2)
2021 (1)

Funding

Current Stage
Late Stage

Leadership Team

leader-logo
Justin Jordan
Founder and Chairman
linkedin
Company data provided by crunchbase