Spire ยท 1 day ago
Direct Mail Optimization Manager (Direct Mail, Print/Postal Optimization)
Boston, MA
Full-time
Onsite
Mid LevelSpire is a unique organization providing integrated communication and production solutions. They are seeking an individual with in-depth knowledge in direct mail optimization to leverage data, strategy, and technology for enhancing physical mail campaigns' effectiveness.
AdvertisingCopywritingDigital MarketingPrinting
Responsibilities
Focus on leveraging data, strategy, and technology to make physical mail campaigns more effective
List segmentation
Postal optimization (commingling, drop shipping)
Performance analysis
Testing (creative, targeting)
Coordinating print/production to improve ROI and customer engagement
Qualification
Required
In-depth knowledge in direct mail optimization
Solid experience in the areas of postal optimization, USPS compliance, direct mail print
Proven results reducing costs and improving delivery through techniques like commingling, co-palletization, and drop shipping
Ability to provide deep expertise on postal optimization, data hygiene, and mailability for sales teams and clients
In-depth knowledge of USPS regulations, mailer best practices, and trends
Experience with automation/workshare discounts
Expertise in EDDM, bulk mail, permit indicia, and mail piece design for optimal postage rates
Experience with preparing mail for dense, efficient delivery
Proven ability to use census data (EDDM) or build targeted lists to reach specific demographics
Experienced working with data processing software, variable data printing (VDP) tools, and marketing automation platforms
Skilled at processing, cleaning and personalizing mailing lists
Combine direct mail with digital efforts (like Informed Delivery) for omnichannel campaigns
Benefits
401(k) matching
Dental insurance
Disability insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
Spire
Spire is an advertising company that offers digital marketing, copywriting, printing, and mail services.
Founded in 1988
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
George Xifaras
Chief Technology Officer at Spire
Company data provided by crunchbase