CB2 · 2 weeks ago
Senior Director, Customer Analytics & Data Science
United States
Full-time
Remote
Director/Executive
15+ years expCB2 is a company that inspires purpose-filled living through high-quality home furnishings. They are seeking a Senior Director, Customer Analytics & Data Science to set the vision and strategy for customer data and analytics, driving initiatives that enhance the customer experience and business growth.
E-CommerceFurnitureHome DecorRetail
Responsibilities
Define and execute the long-term vision for our CRM and retention strategy, integrating data science to create a world-class customer experience
Lead the development of predictive models, customer segmentation, and behavioral analytics to inform personalized campaigns across email, SMS, push notifications, and direct mail
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of retention initiatives and drive accountability across the team
Partner with senior leadership to forecast customer LTV and retention, providing actionable insights that inform business decisions
Lead, mentor, and grow an analytics team
Foster a culture of collaboration, continuous learning, and data-driven decision-making
Manage resource allocation and project prioritization to ensure the team consistently delivers on its goals
Serve as a key liaison between Marketing, Technology, Finance, and Data teams, translating complex analytical findings into clear, actionable business strategies
Champion the use of data and technology to enhance the customer journey and improve retention
Ensure data governance and compliance with privacy regulations across all initiatives
Qualification
Required
15+ years of leadership experience
Proven experience in a senior leadership role, managing teams of analysts and data scientists
Deep understanding of CRM platforms, marketing automation tools, and customer data platforms (CDPs)
Expertise in statistical modeling, machine learning, and advanced analytics for customer segmentation and LTV prediction
Strong proficiency in SQL, Python, or R
Proven track record of delivering transformative, high-impact analytics solutions in a competitive market
Bachelor's degree in a quantitative field (e.g., Data Science, Statistics, Economics, Marketing)
10+ years of experience in marketing analytics, data science, or a related field, with a focus on retention and CRM
Preferred
A Master's degree is a plus
Company
CB2
CB2 is an online platform that offers a wide selection of furniture and decor products for modern homes.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Mario Capasa
2025-10-20
2025-10-16
2025-10-09
Company data provided by crunchbase