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Digitas North America · 20 hours ago

Competitive Intelligence Analyst

Plano, TX

Full-time

Hybrid

New Grad, Entry Level

$55K/yr - $76K/yr

Digitas North America is a Networked Experience Agency that creates magnetic experiences for brands. The Competitive Intelligence Analyst plays a key role in shaping media strategy and conducting market research, utilizing data and analytics to address client inquiries and manage competitive intelligence for comprehensive insights.

Marketing & Advertising

Responsibilities

Deliver actionable insights that inform client marketing strategies and drive data-driven decision-making

Assist in providing always-on competitive analysis including recurring reports as well as ad-hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business, and product news

Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results

Leverage agency and third-party tools to define category, consumer, brand, and competitive landscapes

Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials

Present insights in a compelling narrative format to influence strategic decision-making, using appropriate visualizations and executive summaries

Be flexible, agile, and nimble to adapt to shifting priorities, sometimes within the same day. Vocalize opinions, proactively recognize what needs to be done, and take action

Support competitive intelligence efforts and contribute to learning initiatives that deepen market understanding and strengthen client success

Stay informed on the evolving media landscape by monitoring research and emerging trends to deliver actionable insights to internal media planning teams and clients

Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions

Help to manage data vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

Maintain a growth-oriented approach by continuously expanding proficiency in analytical tools such as SQL, Python, Looker, and Excel, leveraging new techniques and best practices to enhance data-driven insights

Qualification

SQLPythonLookerData visualizationStatistical methodsCommunication skillsProblem-solvingTeamworkAdaptability

Required

Excellent organization and communication skills, both written and verbal

Ability to work both independently and collaboratively

Strong strategic thinking, problem-solving skills, and attention to detail

Self-motivated and willing and able to learn in a fast-paced environment

Flexibility to adapt to shifting priorities and proactive action-taking

Familiarity with statistical methods and desire to learn more about the usage of machine learning to support advanced analytics

Demonstrated curiosity and commitment to learning advanced analytical tools, including SQL, Python, Looker, and Excel is required

Preferred

Experience creating compelling data visualizations using Looker Studio or other business intelligence tools such as Power BI, Tableau, or Datorama is highly desired