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GE HealthCare · 2 days ago

Marketing Manager: Demand Generation & Activation – Alzheimer’s Diagnostics – US Radiopharmaceuticals

United States

Full-time

Remote

Mid, Senior Level

$122K/yr - $184K/yr

5+ years exp

GE HealthCare is a leading company in the healthcare sector, and they are seeking a Marketing Manager to lead demand generation efforts for Alzheimer’s Diagnostics. This role involves creating integrated marketing programs, collaborating with sales teams, and ensuring brand consistency across various channels to drive customer engagement and commercial impact.

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Growth Opportunities

No H1B

Responsibilities

Works closely with Product Marketing to operationalize brand and product strategy into demand generation programs

Lead demand generation strategy and execution aligned with Alzheimer’s Diagnostics and Vizamyl commercial priorities

Design and manage integrated marketing programs that drive awareness, engagement, and action across the customer journey

Collaborate with Sales to ensure demand programs support field priorities and account strategies

Own end-to-end omni-channel campaign strategy and execution across digital, media, and in-person channels

Coordinate with Product Marketing, internal centers of excellence, and agency partners to ensure consistent messaging and execution

Monitor campaign performance and optimize tactics based on engagement, conversion, and ROI metrics

Manage agency relationships, including media planning, buying, and performance optimization

Coordinate marketing automation and digital execution in partnership with MarComm, MarTech and digital teams

Ensure operational excellence, timeline discipline, and budget adherence across activation initiatives

Own national and regional event strategy in support of demand generation and brand presence

Partner with Product Marketing to ensure event messaging, content, and experiences align to product strategy

Lead planning and execution of marketing-supported events, including brand presence, content development, and experience design

Coordinate KOL, external, and internal events in collaboration with medical, sales, and events teams

Ensure consistent brand representation across live, virtual, and hybrid events

Execute digital and field enablement initiatives that support demand generation

Partner with Product Marketing and Sales Enablement to support adoption of tools and programs

Track usage, impact, and ROI of deployed initiatives

Qualification

Demand generation expertiseOmni-channel campaign strategyEvent strategy executionMarketing automation platformsData-driven mindsetHealthcare marketing experienceProject managementCollaboration with Product MarketingAgency relationship managementMultiple initiative management

Required

Bachelor's degree required

5+ years of marketing experience in healthcare, MedTech, diagnostics, or pharmaceuticals

Demonstrated experience executing demand generation campaigns in partnership with product or brand marketing

Strong marketing-side event experience, including managing brand presence, messaging, and execution at national, regional, and internal events

Experience working with marketing automation platforms, digital tools, and agency partners

Proven ability to manage multiple concurrent initiatives in a matrixed organization

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees