F45 Training India (Collective Fitness - Master Franchise) · 1 week ago
Experiential Marketing Manager
Austin, TX
Full-time
Onsite
Senior Level
6+ years expF45 Training India is seeking a dynamic and creative Experiential Marketing Manager to join their growing team. This role involves executing global and regional events that enhance brand visibility and connect communities, while ensuring alignment with marketing strategies and operational excellence.
Responsibilities
Lead the end-to-end execution of global and regional events across F45, FS8, and VAURA, including community activations, experiential pop-ups, brand drops, and partnership events
Collaborate with Brand, Creative, and Marketing teams to translate campaign concepts into impactful live experiences
Manage event logistics, including venue sourcing, production, staffing, scheduling, and vendor coordination
Ensure brand consistency and quality standards across all activations
Oversee on-site event management, including setup, production oversight, and live troubleshooting
Manage external agencies and production partners across multiple regions to ensure operational excellence
Partner with Brand, PR, and Content teams to align events with broader marketing campaigns and seasonal priorities
Collaborate with Partnership and Operations teams to ensure business and partner objectives are achieved through experiential activations
Support global partner initiatives with brands such as Reebok, Red Bull, and other collaborators from co-branded workouts to community takeovers
Help identify cultural opportunities and trends that position the brands within the broader fitness, lifestyle, and wellness spaces
Execute brand drops and cultural moments that create conversation, FOMO, and community connection
Ensure every experience reflects the brands’ values - performance, inclusion, and authentic community
Manage event budgets, contracts, and financial tracking to ensure efficient use of resources
Deliver post-event reporting including performance insights, community impact, and ROI metrics
Continuously improve event processes and documentation to drive consistency and efficiency globally
Qualification
Required
6–8+ years in event management, experiential marketing, or production (brand or agency side)
Proven experience executing large-scale and regional events in partnership with brand and creative teams
Strong background in event production, logistics, and vendor management
Experience working with global lifestyle, sports, or fitness brands, and premium partners
Familiarity with digital event amplification, influencer integration, and social-first storytelling
Preferred
Experience in fitness, wellness, or consumer lifestyle sectors
Exposure to global or multi-market event execution
Understanding of ROI measurement and post-event analytics
Benefits
Competitive benefit offerings
Ability to be exposed to many areas of the business and grow with us
Embed yourself in the fitness and health space with our team
Company
F45 Training India (Collective Fitness - Master Franchise)
F45 Training is a global fitness community specializing in innovative, high-intensity group workouts that are fast, fun and proven to get rapid results for members
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase