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California State University-Sacramento · 4 days ago

Housing Marketing & Communications Coordinator

Sacramento, CA

Full-time

Onsite

Entry, Mid Level

$5,178/mo - $5,605/mo

2+ years exp

California State University-Sacramento is seeking a Housing Marketing & Communications Coordinator to develop and implement marketing strategies for University Housing programs. The role involves managing digital and print media, supporting student recruitment, and collaborating with campus departments to enhance the visibility of University Housing.

EducationHigher EducationUniversities

No H1B

Responsibilities

Develop and implement comprehensive marketing and communication strategies that promote University Housing programs, services, and events

Ensure alignment with University brand standards and Housing’s mission, while using research and data to inform campaigns

Manage all aspects of digital and print media, including content creation, social media engagement, website updates, and multimedia production

Support student recruitment and retention through targeted marketing initiatives, housing tours, event coordination, and partnership with campus departments such as Admissions, Outreach, and various departments within the Division of Student Affairs

Support the residential experience and strengthen the visibility of University Housing across platforms and audiences by providing lead work direction to student assistants and by working collaboratively with vendors

Serve as a liaison with campus partners and serve on department and university workgroups

Qualification

Marketing strategy developmentAdobe Creative CloudSocial media managementEvent coordinationContent management systemsCollaboration with partnersData-driven marketingDiversityInclusion principlesCommunication skillsProject management

Required

Equivalent to a Bachelor's degree in marketing, communications, graphic design, public relations, or a related field

Two years of progressively responsible experience in marketing, communications, or event promotion

Experience providing lead work direction and training to student staff or equivalent

Demonstrated ability to develop and implement marketing and communication strategies across digital and print platforms

Proficiency with Adobe Creative Cloud, Canva, Microsoft Office Suite, and social media management tools

Strong written and verbal communication skills with attention to detail and brand consistency

Proven ability to manage multiple projects, meet deadlines, and adapt to shifting priorities

Ability to collaborate effectively with diverse campus partners, vendors, and stakeholders

Knowledge of branding, design principles, and data-driven marketing practices within an educational or public service setting

Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents including faculty, students, staff, and members of the community

Ability to travel within California for University events

Ability to attend and work events on nights and weekends

Ability to pass a background check

Preferred

Master's degree in marketing, communications, public relations, or a related field

Three or more years of professional experience in marketing, communications, or event coordination, preferably in a higher education or housing environment

Experience with content management systems (CMS) and email marketing platforms (e.g., Constant Contact, Mailchimp)

Familiarity with photography, videography, and multimedia production for promotional use

Knowledge of market research methods and experience using analytics tools (e.g., Google Analytics, social media insights) to guide strategy

Experience coordinating large-scale campus events or student recruitment initiatives

Strong understanding of diversity, equity, and inclusion principles in marketing and communications

Experience managing vendor relationships and marketing budgets

Experience in a university housing program