Risepoint · 12 hours ago
Senior Director, Digital Experience Platform
United States
Full-time
Remote
Director/ExecutiveRisepoint is an education technology company that provides support and expertise to universities and colleges. They are seeking a strategic, marketing-focused internal product lead to own their Digital Experience Platform, responsible for defining standards, leading content migration, and ensuring the platform delivers value to partners and students.
EducationHigher EducationUniversities
Responsibilities
Define and own DXP marketing decisioning and transformation standards at scale — templates, components/design, workflows, data integrations, governance and permissions — to ensure multi-site, multi-brand, flexibility, scalability, consistency, and reuse. Champion the DXP vision across the organization, lead internal communications, change management, training efforts related to the DXP, ensure that the DXP delivers real partner and student value
Lead content and data migration, site rollout governance, and marketing inputs for DXP implementation and migrations. Partner closely with Implementation and technology partners, PMO, and Marketing teams to manage migration of legacy content/assets/metadata (as needed), ensure SEO/AEO preservation, map metadata, and coordinate phased or bulk site launches under DXP standards. Oversee DXP change management, training, project management functions
Partner with BT / Integration / IT leads to translate items into configuration or development tasks, ensuring integrations (CRM, marketing automation, analytics, personalization/data services) are properly implemented and data flows remain coherent
Collaborate with UX, Content Ops, SEO, CRO, Partner & Channel teams to define implementation needs, gather requirements — including edge cases — and ensure templates, components, and workflows support localization, personalization, fast content creation, brand/partner variation, and multi-channel use
Own the DXP product backlog: collect and prioritize feature and content requests from marketing, content ops, partner/channel, UX, and other stakeholders; define acceptance criteria; ensure alignment with platform standards and long-term vision
Establish, enforce, and monitor quality, performance, accessibility, SEO/AEO, content hygiene, compliance, and governance standards — covering content quality, site performance, multi-site consistency, maintainability, and regulatory/internal compliance
Enable advanced marketing capabilities — support AI-native operations (metadata tagging, content enrichment or generation, workflow automation), dynamic content and personalization logic, outcome-led messaging, and scalable cross-partner content delivery across user journeys (acquisition → enrollment → retention)
Define and own measurement, analytics, and reporting for DXP-driven experiences — set and track KPIs (site launch velocity, content reuse, content throughput, time-to-market, quality, performance, engagement, conversion, personalization impact, cross-channel attribution), and deliver insights to stakeholders to guide continuous optimization
Maintain continuous improvement of the DXP product: manage component/template lifecycle (updates, deprecations, versioning), technical hygiene, roadmap for new features or refactors, and platform extensibility as sites, partners, and programs expand
Launch and migrate partner sites on the DXP — with site-rollout velocity, content migration, and technical quality intact, while minimizing SEO and conversion performance impacts and ensuring we meet our strategic goals: a unified, scalable, extensible, and future-ready digital experience foundation- consistent yet differentiated high-quality experiences; agile and efficient content operations; advanced marketing capabilities; and measurable impact across acquisition, enrollment, retention, and partner journeys
Establish and run marketing-side workflows, content/taxonomy standards, and component/template operations — enabling efficient, consistent content delivery and reuse across the ecosystem
Track and report on KPIs (site launches, content throughput/reuse, performance, engagement, conversion, personalization impact, time-to-market) to demonstrate value, efficiency gains, and successful adoption of the DXP
Qualification
Required
Strategic, marketing-focused internal product lead experience
Experience owning a Digital Experience Platform (DXP)
Ability to define configuration standards, component/template definitions, content/workflow models, and overall DXP roadmap
Experience in multi-site, multi-brand digital experiences
Ability to lead content and data migration, site rollout governance, and marketing inputs for DXP implementation
Experience partnering with Implementation and technology partners, PMO, and Marketing teams
Ability to manage migration of legacy content/assets/metadata
Experience ensuring SEO/AEO preservation and mapping metadata
Ability to oversee DXP change management, training, and project management functions
Experience collaborating with UX, Content Ops, SEO, CRO, Partner & Channel teams
Ability to define implementation needs and gather requirements
Experience owning the DXP product backlog and prioritizing feature and content requests
Ability to establish, enforce, and monitor quality, performance, accessibility, SEO/AEO, content hygiene, compliance, and governance standards
Experience enabling advanced marketing capabilities
Ability to define and own measurement, analytics, and reporting for DXP-driven experiences
Experience managing component/template lifecycle and technical hygiene
Ability to maintain continuous improvement of the DXP product
Company
Risepoint
Risepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services.
Founded in 2007
1001-5000 employees
H1B Sponsorship
Risepoint has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
Funding
Current Stage
Late StageRecent News
2025-12-02
Company data provided by crunchbase