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Ruan Transportation Management Systems · 6 days ago

Marketing Specialist

Des Moines, IA

Full-time

Onsite

New Grad, Entry Level

Ruan Transportation Management Systems is seeking a Marketing Specialist to collaborate with various teams to create integrated marketing strategies that support organizational goals. The role involves utilizing digital marketing tactics, coordinating media buying efforts, and measuring campaign performance to enhance brand awareness and engagement.

Transportation

Responsibilities

Utilize digital marketing tactics, such as search engine optimization, marketing database, email, social media, and other digital channels for recruiting campaigns. These campaigns must generate engagement, awareness, and applications for Ruan's open positions

Maintain day-to-day responsibilities and workflows to ensure campaigns are scheduled to start and stop as planned. Process invoices timely and accurately

Coordinate and negotiate media buying efforts, including placement and tracking

Measure the performance of digital marketing campaigns and assess against goals (Return on Investment and Key Performance Indicators)

Keep up with the latest trends and best practices in online marketing and measurement tools

Create email marketing campaigns with internal tools that advertise Ruan's open positions

Report on social media metrics and coordinate the creation of the content calendar

Research and connect with internal partners to understand Ruan's services to create messaging and content for social media, ruan.com, and external sites that resonates with prospective team members and partners

Perform market research on competitors and create valuable and powerful messaging in ads

Perform other job-related duties and special projects as required

Qualification

Digital marketing tacticsSearch engine optimizationEmail marketingSocial media marketingMarket researchContent creationMedia buyingPerformance measurementCollaboration

Required

Collaborate with the Marketing, Communications, and Business Development team

Utilize digital marketing tactics, such as search engine optimization, marketing database, email, social media, and other digital channels for recruiting campaigns

Maintain day-to-day responsibilities and workflows to ensure campaigns are scheduled to start and stop as planned

Process invoices timely and accurately

Coordinate and negotiate media buying efforts, including placement and tracking

Measure the performance of digital marketing campaigns and assess against goals (Return on Investment and Key Performance Indicators)

Keep up with the latest trends and best practices in online marketing and measurement tools

Create email marketing campaigns with internal tools that advertise Ruan's open positions

Report on social media metrics and coordinate the creation of the content calendar

Research and connect with internal partners to understand Ruan's services to create messaging and content for social media, ruan.com, and external sites

Perform market research on competitors and create valuable and powerful messaging in ads

Perform other job-related duties and special projects as required

Company

Ruan Transportation Management Systems

About Ruan Founded in 1932, Ruan is a family-owned transportation company providing Dedicated Contract Transportation, Managed Transportation, Value-added Warehousing, and Brokerage Support Services.

Founded in 1932