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Carhartt · 1 day ago

Paid Search Strategist

United States

Full-time

Remote

Senior Level

5+ years exp

Carhartt is seeking a highly skilled and experienced Paid Search Media Strategist to lead the strategy and implementation of paid search and retargeting campaigns. The role involves managing a team, collaborating with cross-functional departments, and optimizing campaign performance to drive traffic and revenue for Carhartt's ecommerce platforms.

Consumer GoodsFashionManufacturingRetail

Responsibilities

Oversee the development and execution of comprehensive paid search and retargeting campaigns across multiple platforms (e.g., Google Ads, Bing Ad etc.) to drive targeted traffic and revenue growth for Carhartt's retail websites and drive to store strategies

Lead and manage the paid search team, including the Specialist, Performance Marketing and Carhartt's ad agency paid search leads, providing direction and support to achieve business goals and KPIs

Collaborate with cross-functional teams, including brand marketing, merch, CRM and analytics, to align paid search initiatives and investments with overall business objectives while ensuring we have a cohesive consumer journey

Lead channel innovation including agile testing process, in-depth keyword research, search trends analysis, and leverage audience targeting to optimize campaign reach and effectiveness – reporting back to the business on key insights

Develop and maintain relationships with key performance marketing partners and technology platforms to stay current with industry trends, best practices, and emerging opportunities

Proactively work with team to evaluate and recommend strategies and tactics that ensure Carhartt continues to stay on the forefront and evolves approach to performance marketing

Monitor and analyze campaign performance, providing regular reports and insights to stakeholders, identifying areas for improvement, and implementing optimization strategies

Manage projections, pacing and overall budget allocations for paid search campaigns, ensuring efficient spending against CPA and ROAS targets

Qualification

Paid search strategyData-driven decision makingGoogle AdsCampaign performance analysisBing AdsGoogle AnalyticsSEO principlesCommunication skillsPresentation skillsSelf-motivated

Required

Bachelor's degree in marketing or related field required

Minimum of 5 years of experience in paid search and performance marketing, with a strong focus on data driven decision making, driving traffic and revenue for retail websites and physical stores

Proven track record of developing and implementing successful paid search strategies, resulting in measurable business growth

Extensive knowledge of paid search platforms, such as Google and Bing, and their associated tools and features

Proficiency in analyzing campaign data and using analytics tools (e.g., Google Analytics, Adobe Analytics) to derive actionable insights

Strong understanding of SEO principles and how they relate to paid search strategies

Excellent analytical skills and the ability to interpret complex data sets to make informed decisions and optimizations

Exceptional communication and presentation skills, with the ability to effectively convey complex ideas and strategies to stakeholders at all levels

Self-motivated and proactive, with the ability to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment