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American Medical Association · 6 hours ago

Audience Insight Manager (Hybrid)

Chicago, IL

Full-time

Hybrid

Senior Level

$86K/yr - $114K/yr

5+ years exp

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. They are seeking a Digital Analytics Manager to apply digital analytics to enhance engagement and visibility for JAMA Network's social media and communications strategy, while driving innovation and optimizing audience engagement.

EducationHealth CareNon Profit

Responsibilities

Apply analytics and data intelligence approaches to identify predictive insights and trend forecasts that inform content planning, audience targeting, and continuous performance optimization

Propose and implement innovative methods, including AI tools, automation, and advanced dashboards, to enhance social media workflows, operational efficiency, and content lifecycle management

Document and maintain scalable workflows, automation protocols, and system integrations to support long-term growth

Research, evaluate, and recommend new platforms or tools to ensure JAMA and the JAMA Network remain at the forefront of data-driven communications

Translate analytics findings into actionable recommendations for posting cadence, platform usage, and engagement tactics

Partner with the digital analytics team to monitor, analyze, and report on social media and news media performance across all key platforms

Conduct competitive benchmarking and social listening to identify emerging opportunities and inform proactive content and global engagement strategies

Partner with the Manager in scheduling and distributing editorial content across JAMA Network’s social media platforms, aligning with audience behavior and engagement trends

Design and produce compelling, high-quality social media content, ensuring consistency with brand identity and audience expectations

Continuously monitor emerging social media platforms, tools, and trends, both domestically and internationally, to proactively identify opportunities for innovation and audience expansion

Collaborate with the communications team to amplify global earned media coverage of JAMA Network journals across digital platforms, including integration into content calendars

Monitor media coverage and sentiment using digital monitoring tools and compile regular reports to assess reach, tone, and impact

Track and analyze media engagement metrics to evaluate campaign effectiveness and inform future outreach efforts

Leverage intelligence insights to identify emerging trends and international developments that may influence public perception, media narratives, or communications planning

May Include Other Responsibilities As Assigned

Qualification

Data analyticsSocial media strategyDashboard developmentSQLAutomation toolsAnalytical skillsProblem-solvingWritten communicationTeamwork

Required

Bachelor's degree required

5+ years of experience in social media, marketing, or communications, with strong knowledge of platform best practices

3+ years of experience in applying data analytics to communication work, including working knowledge of SQL (relational databases, Pivot Tables), and experience with dashboard development (e.g., GA4, Looker Studio, Tableau)

2+ years of hands-on experience with automation tools and workflows, with the ability to support implementation of AI-driven solutions

Strong analytical and problem-solving skills, with the ability to manage complex tasks, prioritize effectively, and continuously optimize processes

Proven ability to translate data into actionable recommendations for communication planning

Excellent written and verbal communication, combined with strong teamwork skills, for effective cross-functional collaboration