Web Copywriter (Conversion & Growth) — B2B SaaS jobs in United States
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ZoomInfo · 9 hours ago

Web Copywriter (Conversion & Growth) — B2B SaaS

positionWaltham, Massachusetts, United States
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$133K/yr - $209K/yr
date4+ years exp

ZoomInfo is where careers accelerate, and they are seeking a Web Copywriter to transform complex B2B products into engaging web experiences. The role involves writing and optimizing web content to drive conversions, collaborating with marketing and design teams, and utilizing data to enhance messaging and page structure.

AnalyticsInformation ServicesLead GenerationMarketing
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Write and optimize product pages, solution pages, and campaign landing pages
Translate data, workflows, and AI capabilities into benefit-driven messaging
Structure pages for scannability and conversion (headlines, subheads, CTAs, proof)
Partner with growth marketing to align web copy with paid media, ABM, and lifecycle campaigns
Use analytics and A/B testing to iterate on messaging, layouts, and calls-to-action
Collaborate closely with design, web ops, and product marketing
Leverage AI tools to accelerate ideation, testing, and optimization (with strong editorial judgment)

Qualification

B2B SaaS copywritingConversion optimizationData-driven messagingA/B testingCollaboration with marketingAI tools usageEditorial judgmentPortfolio of web pagesRevOpsExperimentation tools

Required

4+ years writing conversion-focused web copy for B2B SaaS
Experience owning live pages tied to outcomes (CTR, CVR, demos, pipeline)
Strong understanding of sales, marketing, RevOps, and GTM audiences
Comfort working fast, iterating often, and having your work measured
A portfolio that includes product/solution pages or campaign landing pages

Preferred

Experience in martech, salestech, PLG, or data platforms
Background in CRO, lifecycle, or growth marketing
Familiarity with experimentation tools (Optimizely, VWO, etc.)

Benefits

Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being

Company

ZoomInfo

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Glassdoor3.9
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ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
dateFounded in 2000
location
Vancouver, Washington, USA
people-size1001-5000 employees
web-link
http://www.zoominfo.com

H1B Sponsorship

ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)

Funding

Current Stage
Public Company
Total Funding
$8.55M
Key Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired

Leadership Team

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Henry Schuck
CEO & Founder
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Filip Popovic
Chief Technology Officer
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Recent News

Venrock
Venrock Portfolio
2025-12-31
EIN Presswire
The Top B2B Contact Databases According to the FeaturedCustomers Fall 2025 Customer Success Report Rankings
2025-11-25
Calgary Herald
'It’s a bloodbath out there:' Tech workers forced to take 'survival jobs' as AI cuts swath through workforce
2025-11-15
Company data provided by crunchbase