ZoomInfo · 4 hours ago
Web Copywriter (Conversion & Growth) — B2B SaaS
Waltham, Massachusetts, United States
Full-time
Hybrid
Mid, Senior Level
$133K/yr - $209K/yr
4+ years expZoomInfo is where careers accelerate, and they are seeking a Web Copywriter to transform complex B2B products into engaging web experiences. The role involves writing and optimizing web content to drive conversions, collaborating with marketing and design teams, and utilizing data to enhance messaging and page structure.
AnalyticsInformation ServicesLead GenerationMarketing
Responsibilities
Write and optimize product pages, solution pages, and campaign landing pages
Translate data, workflows, and AI capabilities into benefit-driven messaging
Structure pages for scannability and conversion (headlines, subheads, CTAs, proof)
Partner with growth marketing to align web copy with paid media, ABM, and lifecycle campaigns
Use analytics and A/B testing to iterate on messaging, layouts, and calls-to-action
Collaborate closely with design, web ops, and product marketing
Leverage AI tools to accelerate ideation, testing, and optimization (with strong editorial judgment)
Qualification
Required
4+ years writing conversion-focused web copy for B2B SaaS
Experience owning live pages tied to outcomes (CTR, CVR, demos, pipeline)
Strong understanding of sales, marketing, RevOps, and GTM audiences
Comfort working fast, iterating often, and having your work measured
A portfolio that includes product/solution pages or campaign landing pages
Preferred
Experience in martech, salestech, PLG, or data platforms
Background in CRO, lifecycle, or growth marketing
Familiarity with experimentation tools (Optimizely, VWO, etc.)
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
Company
ZoomInfo
ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
1001-5000 employees
H1B Sponsorship
ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$8.55MKey Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired
Leadership Team
Henry Schuck
CEO & Founder
Filip Popovic
Chief Technology Officer
Recent News
Venrock
2025-12-31
Company data provided by crunchbase