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Strada · 20 hours ago

Sr. Copywriter

United States

Full-time

Remote

Senior Level, Lead/Staff

$81K/yr - $99K/yr

8+ years exp

Alight Solutions is a company focused on improving lives through its human capital and benefits technology. The Copywriter will be responsible for creating compelling content across various marketing channels, collaborating with cross-functional teams to communicate the value of Alight's offerings.

AdviceBookkeeping and PayrollBusiness DevelopmentConsulting

No H1B

Responsibilities

Maintain brand language guide:Use Alight’s formal Positioning Document to develop and maintain a brand language guide, offering various ways to communicate key messaging for different channels

Content creation: Write clear, creative and engaging copy for a wide range of marketing materials, including: - Digital display ads - Video scripts - Website and landing pages - Case studies - Email - Landing pages - Event messaging - Sales sheets - Social media - Some internal communications

Brand voice: Uphold and manage the Alight brand voice and messaging, ensuring consistency across all communications

Strategic collaboration: Work with marketing, design and product teams to develop and execute content strategies that align with business goals

Research and interpretation: Distill complex, technical information about benefits and human capital technology into persuasive and easy-to-understand copy for a target audience (i.e., clients and brokers)

Editing and proofreading: Review and edit content produced by other marketing team members to ensure quality, accuracy and adherence to brand standards

Qualification

B2BSaaS experienceExceptional writing skillsStrategic thinkingCollaborationProject management

Required

Exceptional writing skills: A portfolio demonstrating creative, compelling and error-free writing for a variety of mediums

B2B and SaaS experience: Experience writing for a business-to-business (B2B) audience, preferably in the human resources, benefits, or cloud-based software industries

Strategic thinking: The ability to interpret creative briefs and develop copy that aligns with broader marketing campaigns and company objectives

Collaboration: Demonstrated success working with designers, creative staff, and subject-matter experts

Project management: Organizational skills with the ability to manage multiple projects and meet deadlines

8+ years of applicable experience, most recently in a copywriting or editing role in either a corporate, or agency environment