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IBM · 2 days ago

Product Management Lead - API Management and iPaaS Market and Competitive Intelligence

United States

Full-time

Remote

Senior Level

IBM is a leading company in software solutions, dedicated to transforming customer challenges into industry-leading solutions. The Market Intelligence Product Manager will shape IBM's market point of view, strengthen competitive differentiation, and translate insights into product and go-to-market actions, playing a critical role in guiding roadmap decisions and execution.

Business DevelopmentBusiness Information SystemsCRMData ManagementFoundational AISoftware

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Own continuous market intelligence across iPaaS, API Management, Event-Driven Architectures, B2B Integration, Managed File Transfer, and AI-powered integration

Track competitor strategies, offerings, pricing, GTM motions, and M&A activity; identify strengths, gaps, and market risks

Develop and maintain competitive battlecards, win/loss analyses, and objection-handling guidance for sellers and partners

Identify early signals of market shifts, emerging use cases, and disruptive trends

Systematically gather and analyze insights from customers, prospects, sellers, partners, and GSIs

Analyze win/loss data, deal reviews, trials, and field feedback to inform positioning and roadmap decisions

Ensure insights are weighted appropriately by persona (economic buyers, influencers, practitioners)

Shape market-facing narratives and differentiated positioning for IBM webMethods Hybrid Integration

Influence pricing, packaging, and tiering decisions using market-backed insights

Partner with Outbound PM and Product Marketing teams to deliver high-impact GTM assets, including messaging frameworks, POVs, pitch decks, FAQs, and sales plays

Enable sales and partners with crisp, credible, and confident market intelligence

Closely track and formulate a Market PoV on AI/Agentic AI narratives that are evolving in the Market

Collaborate and contribute to IBM’s market POV on AI-enabled integration, AI gateways, agent orchestration, and secure AI consumption

Track competitor claims and capabilities related to GenAI and Agentic AI, separating substance from hype

Partner with Analyst Relations to support Gartner, Forrester, IDC, and other industry analyst engagements

Contribute to MQs, Waves, Critical Capabilities, and market share submissions with fact-based, differentiated inputs

Synthesize analyst feedback into actionable insights for Product, PMM, and GTM teams

Track analyst narratives and proactively influence IBM’s positioning

Qualification

Product ManagementMarket IntelligenceIntegration PlatformsAIGenAIB2B SoftwareAnalyst EngagementSales EnablementCommunication Skills

Required

Proven track record of success in Product Management, GTM Product Management, or Product Marketing within enterprise B2B software

Strong understanding of integration platforms, APIs, EDA, B2B integration, MFT, and hybrid/cloud architectures

Working knowledge of AI, GenAI, and emerging Agentic AI concepts and their enterprise impact

Proven ability to synthesize complex market data into clear insights and recommendations

Strong written and verbal communication skills with executive-level presence

Preferred

Strong Background in enterprise integration, middleware, or SaaS platforms

Experience working with or supporting analyst firms (Gartner, Forrester, IDC)

Experience influencing pricing, packaging, or GTM strategy

Familiarity with global sales and partner ecosystems

Company

IBM

Glassdoor4.1

IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.

Founded in 1911

Armonk, New York, USA

10001+ employees

http://www.ibm.com

H1B Sponsorship

IBM has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3032)

2024 (3301)

2023 (2160)

2022 (1809)

2021 (1157)

2020 (2669)