Apply on Employer Site

Omnicom Media Group · 17 hours ago

Director, Paid Search

NYC Metro Area

Full-time

Onsite

Director/Executive

$90K/yr - $215K/yr

8+ years exp

Omnicom Media Group is a leader in data-driven marketing and is seeking a Director, Paid Search to manage day-to-day paid search campaigns. The role involves strategic planning, team management, and ensuring client satisfaction through effective execution of search programs.

Marketing & Advertising

Responsibilities

Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success

Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations

Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members

Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication

Oversee forecasting, budgeting, and pacing for paid search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints

Understand business concepts and client objectives to identify opportunities for campaign expansion and growth

Act as a quality assurance check all paid search account management deliverables

Working with broader investment / strategic leadership

Drives best practices in managing platform execution and produces POVs

Ensure testing plans are implemented and work closely with the Associate Director on test development

Identify opportunities to streamline workflows and improve efficiency within the team

Serve as the point of contact for day-to-day issues and challenges

Presenting new ideas and approaches to the client team, including upsell opportunities with 3rd party technology vendors or internal technologies

Director is expected to you stay on top of the latest changes in the industry and provide POVs on how future changes are expected to impact your team’s existing approach

As a Director, you will interface with the client’s senior leadership, uncovering the root of their business challenges, and working with the internal team to make sure the client’s priorities are kept in the forefront

A large component of the Director role is packaging up the great results the team has generated, then putting it in language the client’s team can understand. By continually pushing the Paid Search program to the next level, Directors can help grow client’s trust and appreciation

Directors are highly familiar with complex Paid Search structures that span multiple accounts and thousands of keywords. They can quickly cut through the clutter and make sense of what needs to be prioritized

Qualification

Paid Search ExperienceGoogle AdsBid Management ToolsData AnalysisSocial Advertising KnowledgeAdobe AnalyticsProcess ImprovementTeam ManagementAnalytical SkillsProgram Management SkillsTestScale MindsetMentoring TalentTroubleshooting Site TagsAdvanced Scripts UsageAI Buying Agents ExperienceClient CommunicationQuality AssuranceStorytellingCross-Functional CollaborationProactive Self-Starter