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Pfizer · 19 hours ago

Senior Manager, Social Engagement — Product Communications

Lake Forest, IL

Full-time

Hybrid

Mid, Senior Level

$124K/yr - $201K/yr

6+ years exp

Pfizer is a leading global pharmaceutical company, and they are seeking a Senior Manager for Social Engagement in Product Communications. This role will lead the organic social strategy and community engagement, focusing on shaping social communication strategies that align with brand objectives and foster community connections.

BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

No H1B

Responsibilities

Define the organic social strategy for primary and specialty care brands; translate brand narratives into platform-native content and series

Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid-media alignment

Establish the operating model and resourcing required for channel management, content creation, and measurement; coordinate within CMO and with brand teams for ‘always-on’ social

Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE- response

Set SLA-based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates

Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements

Lead the editorial process: brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides

Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies

Drive test-and-learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks

Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives

Partner with Paid Media to integrate organic/paid flighting and ensure cross-channel attribution; maintain dashboards and performance hygiene

Convene CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to keep governance tight and delivery on time

Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams

Qualification

Social Community ManagementOrganic Social ExcellenceEditorial Calendar MasteryMeasurement & InsightsHealthcare ExperienceSocial Media ToolsStakeholder ManagementWritten CommunicationOral CommunicationInterpersonal SkillsProject ManagementTeam Collaboration

Required

Bachelor's degree required with 6+ years in social media/community management, product communications, or corporate social; healthcare experience preferred

Proven track record building brand communities and editorial operations at scale (global/regional), as well as organizational skills and attention to detail

Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management

Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals, expirations)

Excellent written, oral, communication skills and interpersonal skills

Ability to develop, implement and measure success of platforms

Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines

Ability to work closely with Pfizer leaders, demonstrating poise and executive presence

Self-starter, able to work independently as well as with teams

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact