Kimball Midwest · 1 day ago
Digital Marketing Specialist
Columbus, OH
Full-time
Onsite
Entry, Mid Level
2+ years expKimball Midwest is a national distributor of maintenance, repair, and operation products, and they are seeking a Digital Marketing Specialist for their Marketing Department. The role involves enhancing digital marketing channels to drive revenue and engagement, while managing various marketing programs across digital platforms.
AutomotiveChemicalE-CommerceSupply Chain Management
Responsibilities
Execute and optimize customer-facing digital marketing efforts, including revenue-driving email campaigns and automations
Manage internal digital communications that support sales enablement and associate engagement
Lead SEO initiatives across content, technical and local optimization
Own and maintain CMS content within Storefront and related digital properties
Execute and optimize paid media campaigns aligned to marketing programs and business priorities
Manage social media presence and online reputation management initiatives
Serve as the primary day-to-day contact for email marketing and SEO agency partners
Analyze performance data to identify insights, trends, and optimization opportunities
Partner with the e-commerce team on website upgrades, enhancements, and optimization initiatives
Support testing and rollout of website updates to ensure alignment with marketing programs and customer needs
Collaborate with other Integrated Marketing teams to ensure digital delivery supports program goals
Recommend and implement enhancements to improve reach, efficiency, and effectiveness of digital channels
Proof, edit, and review all materials for brand consistency, clarity, and accuracy
Provide post-campaign insights and collaborate on continuous improvement of messaging and channel performance
Maintain channel documentation, calendars, and archives for performance tracking and audit readiness
Qualification
Required
Degree in Business, Business Administration, Marketing, Advertising, Communication, or similar, or equivalent work history
2-4 years of digital marketing or content management experience
Strong verbal and written communication skills
Strong problem-solving skills
Ability to prioritize tasks and meet deadlines
Preferred
Experience working with marketing automation platforms (e.g. HubSpot, Mailchimp) is a plus
Basic understanding of content management systems (e.g., Optimizely, WordPress, Shopify, etc.)
Benefits
Health, dental and vision insurance
Company sponsored life
Optional life and disability insurance
Paid Parental leave
Health Savings Accounts and Flexible Spending Accounts
A 401(k) plus company match
Tuition Assistance
Paid Time Off (PTO)
A Dress For Your Day dress code
Paid holidays
Company
Kimball Midwest
Kimball Midwest is an e-commerce store that offers an array of abrasive, automotive, electrical, paint, and cleaning products.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Julio Ramirez
Chief Financial Officer
Colleen Lowe
Executive Assistant to Chief Financial Officer
Recent News
Company data provided by crunchbase