Bayer · 1 week ago
Sr. / Executive Director, HCP Marketing Lead
Whippany, NJ
Full-time
Onsite
Director/Executive
$214K/yr - $321K/yr
12+ years expBayer is a company dedicated to solving the world’s toughest challenges in health. They are seeking an Executive Director for HCP Marketing to lead the brand strategy and ensure the successful U.S. launch of Asundexian, focusing on driving engagement and market share in the secondary stroke prevention space.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Leveraging data-driven insights to develop the brand strategy, including core branding, positioning, messaging, campaign and go-to-market models tailored to physicians treating secondary stroke
Developing and leading brand and investment plan for the marketing team
Partnering with business insights team to set the future direction for insight generation and strategy development; monitoring product strategy success and adjusting accordingly
Staying ahead of market trends to build innovative solutions that address or preempt customer needs
Galvanizing complex matrix teams and leading agency relationships to flawlessly execute tactics on strategy, time, and budget
Partnering with Customer Engagement Teams, Market Access, Medical/HEOR, Digital/Media Center of Excellence and leading cross-functional projects to drive brand goals
Cultivating relationships with thought leaders, key customers, and professional organizations
Representing Marketing on Promotional Review Team
Providing an environment that fosters learning, open communication, teamwork, and fun to maintain and expand our high-performing team
Qualification
Required
BA/BS Degree
Extensive background within the pharmaceutical Industry leading and/or managing teams
High-performing Health Care Professional (HCP) Marketer with expertise creating, leading, and implementing innovative strategies in complex matrix organizations
Personal conviction, drive for results, and ability to lead and deliver through others
Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
Experience creating, leading and implementing innovative strategies
Significant experience in external stakeholder/partner engagement
Strong emotional intelligence and interpersonal skills to set a vision and influence without authority across diverse internal and external teams
Excellent communicator and strong presenter with the ability to partner, gain credibility, and influence without authority across all organizational levels to deliver results with speed
Ability to work in a fast-paced environment and make decisions in ambiguous/uncertain situations
Ability to travel approximately 25% (domestic and international travel)
Passion for patients and self-motivation
Preferred
12 years of Pharmaceutical industry or equivalent experience, with at least 5 years in marketing and MBA or other advanced degree
Neurology and health systems experience in the stroke field
Prior launch experience
Prior pharmaceutical sales management experience is a plus
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
Morningstar.com
2026-01-20
2026-01-19
Company data provided by crunchbase