General Mills · 4 days ago
Sr Associate Brand Manager - Remote Eligible
United States
Full-time
Remote
Senior Level
$94K/yr - $156K/yr
5+ years expGeneral Mills is a company dedicated to making food the world loves, and they are seeking a Sr. Associate Brand Manager to drive brand growth across eCommerce, Retail, and Direct to Consumer channels. This role involves executing marketing strategies, managing campaigns, and leading a team to achieve ambitious growth goals.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Own overall brand strategy and serve as the central marketing leader, ensuring a cohesive, integrated approach across all consumer touchpoints to build brand equity and drive profitable growth
Lead annual marketing planning and execution across digital, retail, and DTC channels, delivering against business priorities and financial targets (RNS & Profit)
Drive the end-to-end innovation pipeline—from consumer insight and concept development through commercialization—while leading packaging strategies that balance brand impact, cost efficiency, and consumer appeal
Develop comprehensive marketing and promotional plans across media, digital, PR, and trade, and partner cross-functionally to inform pricing and go-to-market decisions that optimize revenue and market share
Leverage consumer research, advanced analytics, and paid media to drive acquisition, conversion, and retention, tracking key KPIs (CAC, LTV, ROAS, brand health) and optimizing performance
Lead brand storytelling and creative development across packaging, digital, social, email, and retail, ensuring consistent brand identity and execution excellence
Develop and coach team members, manage the marketing budget for ROI, and collaborate closely with Sales, Supply Chain, and senior leadership to align on growth drivers
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of marketing experience/brand management in CPG or related industry
Proven experience in new product development and commercialization within the CPG industry
Hands-on experience with digital marketing platforms (paid social, search, email, etc.)
Strong skills in content creation and brand storytelling across multiple channels
Proven ability to analyze performance data and translate insights into action
Strong business acumen with an understanding of how to translate marketing initiatives into business results
Demonstrated ability to manage projects end-to-end in a fast-paced, resource-constrained environment
Excellent communication and collaboration skills to work cross-functionally and with external partners
Preferred
Familiarity with eCommerce and retail marketing, including PDP optimization and shopper marketing
Experience managing or mentoring
Comfortable with marketing analytics & tools
MBA Preferred
Emerging Brand Experience
Benefits
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
2026-01-07
Company data provided by crunchbase