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Highspring (Formerly MorganFranklin Consulting) · 13 hours ago

Senior Manager, Marketing Business Partner (Consulting)

Raleigh, NC

Full-time

Hybrid

Senior Level

$100K/yr - $120K/yr

5+ years exp

Morgan Franklin Consulting LLC is seeking a Senior Manager, Marketing Business Partner for their Consulting division. This role involves developing and executing marketing strategies, managing stakeholder relationships, and ensuring effective communication between Consulting and Global Marketing to drive demand and growth.

AccountingConsultingRisk Management

Responsibilities

Serve as the marketing subject-matter expert for Consulting offerings, capabilities, and solutions, representing the voice of the Consulting business in marketing strategy and execution

Develop and manage Consulting marketing strategies and roadmaps aligned to enterprise priorities, Consulting revenue objectives, and go-to-market motions

Drive execution of demand-generation and awareness initiatives that support Consulting pipeline growth and strategic accounts

Serve as the primary marketing partner to Consulting leadership and practice leaders, owning day-to-day stakeholder management and alignment

Build strong, trusted relationships with Consulting, sales, and solutions leaders

Translate Consulting business needs into clear marketing briefs and priorities for Global Marketing and cross-functional teams

Partner closely with the Director, Marketing Business Partner to align priorities, escalate needs, and share insights

Partner with Global Marketing teams to design and activate Consulting-focused campaigns, thought leadership programs, and solution launches

Identify opportunities to leverage enterprise and integrated campaigns to support Consulting growth and cross-solution selling

Collaborate with marketing colleagues to develop and execute multi-channel strategies, including content, events, PR, social media, email, digital, and sales enablement

Lead development and ongoing refinement of Consulting sales enablement materials, including solution overviews, pitch decks, one-pagers, case studies, POVs, and use-case content

Ensure materials reflect Consulting buyer needs, solution differentiation, and enterprise brand standards

Partner with Campaigns & Enablement and Brand teams to ensure Consulting assets are scalable, current, and market-ready

Provide regular reporting and insights to the Director, Marketing Business Partner and Consulting leadership on marketing performance, campaign effectiveness, and pipeline influence

Work with Growth and Performance to continuously refine Consulting marketing strategies and execution through marketing reporting, consulting team feedback, and market insights

Track progress against Consulting marketing goals and partner with marketing to recommend optimization opportunities

Act as a Highspring brand ambassador for the Consulting business, ensuring alignment to enterprise brand strategy, messaging, and storytelling

Monitor market trends, competitor activity, and buyer feedback relevant to Consulting services and solutions

Share insights broadly across business and marketing teams to support a continuous feedback loop from Consulting execution back into enterprise strategy

Qualification

B2B MarketingStakeholder ManagementMulti-channel MarketingABM TacticsProject Management ToolsProactive Work StyleCommunication SkillsOrganizational Skills

Required

Bachelor's degree in Marketing or related field required

5-8 years of experience in B2B Marketing for consulting or professional services, with preferable experience in leveraging ABM tactics

Fluency in multi-channel marketing strategies that directly tie to business outcomes

Exceptional stakeholder management skills and experience managing marketing priorities for multiple teams

Clear, concise communication style with an emphasis on driving outcomes

Ability to translate business needs into impactful marketing tactics

Demonstrates organized, proactive work style to meet deadlines and minimize last-mile changes

Preferred

Preferred experience in project management tools, such as Monday.com

Benefits

Variety of bonus and financial incentives based on individual and company performance

Company

Highspring (Formerly MorganFranklin Consulting)

Glassdoor3.6

MorganFranklin Consulting is now Highspring, a leading global professional services organization with three integrated offerings—Consulting, Managed Services, and Talent Solutions.

Founded in 1998

Mclean, Virginia, USA

501-1000 employees