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DEPT® · 2 hours ago

Associate Director, Client Partnership

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$95K/yr - $105K/yr

7+ years exp

DEPT® is a Growth Invention company that helps ambitious brands grow faster by merging technology and marketing. The Associate Director, Client Partnership role focuses on client communication and relationship management, ensuring delivery excellence across all operations and collaborating with various teams to achieve client goals.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Responsible for developing and maintaining a strong rapport with their client - being the trusted advisor to the client and key face of the account team. Responsible for leading communications and day-to-day team operations to deliver effective strategy towards client goals

Maintain a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc

Responsible for orchestrating multi-discipline collaboration of activation, data, planning and tech teams for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the day-to-day account leader responsible for managing client expectations and effectively setting the account team up for shared success

Define channel mix and budget allocations by channel

Possess a deep proficiency in Search, Social, with a core understanding of Programmatic, Data Sciences & Analytics, Creative, SEO/CRO and have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals

Hold recurring check-ins with client senior points of contact to proactively solicit feedback and discuss larger client business initiatives. Relay information from clients to account & activation leads and build strategies accordingly or develop action plans to continue driving business growth

Responsible for all major deliverables and presentations for their client portfolio ( QBRs, annual review, in-person strategy meetings, tactical presentations, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent story line to push their clients business and goals forward. Assist Director, Client Partner in creation of any executive level presentations as needed

Always looks ‘10 steps ahead’ when it comes to flagging risk, opportunity, and future needs for client stability and success

Ensure successful onboarding of all new clients within their portfolio - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start

Ensure new team members are properly onboarded to each account, not just with day-to-day knowledge & skills development, but by providing a full deep dive into each clients’ business and priorities

Remain familiar with client SOWs and ensure clients are billed correctly each month, and manage hourly pacing and utilization if working on an hourly client

Ensure we have high-performing team members within account teams and flags any issues, concerns etc to appropriate activation & services leaders

Actively identify upsell opportunities and works with Director, Client Partner and appropriate leaders to effectively sell in more business

Play a key role in new business pitches

Qualification

Client relationship managementDigital media strategyCross-channel activationGoogle AdsSocial media advertisingLeadership skillsStrategic guidanceCommunication skills

Required

7+ years of experience in client-facing roles with cross-channel, digital media planning and activation contexts, with a minimum 3 years of experience directly leading client relationships and managing accounts at an agency; or equivalent experience on client side

Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust. Able to understand clients' visible and invisible needs

Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders

The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)

Preferred

Preferably hands-on experience with, if not deep understanding of, Google Search, Bing Search, Meta Ads, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, and major DSPs