Logical Media Group · 3 days ago
Digital Marketing Director of Technology Enablement
West Palm Beach, FL
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
7+ years expLogical Media Group is seeking a strategic, operationally minded Director of Technology Enablement. This role is responsible for ensuring that the agency's investments in various platforms effectively support scale, margin, and productivity, while also owning platform configuration, integration, adoption, and ROI measurement across internal teams.
AdvertisingInternet of Things
Responsibilities
Audit platforms for misconfiguration, underutilized features, and inconsistent usage
Bring platforms (e.g. HubSpot, ClickUp, Looker Studio) to best-practice usage
Define "how we use this tool" documentation
Eliminate ad hoc workflows
Own GA4, GTM, Looker Studio, and attribution/reporting standards
Ensure data is accurate, actionable, and trusted
Standardize naming conventions, event tagging, and dashboards
Drive consistency across reporting systems (Airtable, AgencyAnalytics, etc.)
Define adoption expectations by role (Sales, Delivery, Ops, Finance)
Build and maintain enablement guides and new-hire onboarding standards
Measure usage, enforce accountability, and partner with leadership to ensure compliance
Own and optimize outreach tools (e.g. Pitchbox)
Standardize prospecting, outreach sequencing, templates, and reporting
Integrate with SEMrush, Ahrefs, and broader SEO workflows
Reduce spreadsheet sprawl, manual handoffs, and duplicate work
Design clean workflows between HubSpot ↔ ClickUp, Airtable ↔ Reporting, and more
Leverage automation (AirOps) to scale operations efficiently
Translate tech adoption into labor savings, capacity gains, and margin improvement
Quantify ROI by platform
Track and report impact across executive and ops leadership
≥85% adoption of tools and workflows
Reduced reporting/ops labor across departments
Trusted analytics across GA4, Looker, and internal tools
Documented tech standards and onboarding
Platform ROI reporting tied to financial outcomes
Growth without proportional headcount increases
First 30 Days: Tech audit, configuration review, usage metrics, tool inventory
By 60 Days: Standardized documentation, training materials, workflow drafts
By 90 Days: Tech stack optimized, reporting live, adoption monitored, ROI tracking operational
Reports to: COO
Works cross-functionally with: Sales, Ops, Delivery, Finance, and Executive Leadership
Client-facing: Occasionally (escalations or strategic improvements only)
Qualification
Required
7-12+ years in digital agencies, SaaS-enabled services, or high-growth ops roles
Strong operational + financial literacy
Proven ability to drive adoption and enforce standards
Systems thinker; fluent in platform leverage, not just tool setup
Bachelor's degree or equivalent experience in Business, Tech, Analytics, or Ops
Benefits
Full health, dental, vision coverage
401(k) with match
20-25 PTO days, paid holidays, parental leave, bereavement
Remote eligible with hybrid flexibility
Exposure to leadership and career growth into executive roles
Company
Logical Media Group
Logical Media Group is a marketing and advertising company specializing in digital marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris O'Neill
CEO
Company data provided by crunchbase