SISULU-WALKER CHARTER SCHOOL OF HARLEM · 2 weeks ago
Director of Marketing And Enrollment
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$75K/yr - $90K/yr
5+ years expSisulu-Walker Charter School of Harlem is New York State’s first charter school, dedicated to academic excellence and community engagement. They are seeking a Director of Marketing & Enrollment Strategy to lead marketing and enrollment efforts, working closely with school leadership to drive awareness and achieve full enrollment.
Primary/Secondary Education
Responsibilities
Develop and articulate the school’s value proposition and brand messaging
Lead integrated marketing across website, email, social media, community outreach, and local advertising
Refresh and manage the school website
Create engaging content across Instagram, TikTok, Facebook, and YouTube, including short-form video
Collaborate with school personnel to source, capture, and publish authentic content from classrooms and events
Oversee and support the full enrollment funnel, from awareness to confirmed enrollment
Ensure timely follow-up with prospective families, including inquiry response, application support, and pre-lottery engagement
Coordinate enrollment and lottery communications in partnership with school operations, ensuring compliance with NYSED/NYCDOE charter enrollment requirements
Support open houses, tours, family info sessions, and community-based enrollment events
Build and sustain enrollment pipelines through partnerships with Harlem-based organizations and early childhood centers
Track KPIs related to awareness, inquiries, applications, and enrollment conversion
Provide monthly updates to the Principal and Board of Trustees
Qualification
Required
Bachelor's degree in Marketing, Communications, Education, or a related field
5–8+ years of marketing experience, preferably in education or youth-focused organizations
Demonstrated experience with enrollment marketing, content strategy, and community engagement
Strong writing, storytelling, and project management skills
Ability to work three days per week on-site in Harlem
Benefits
Eligible for performance-based bonus.
Company
SISULU-WALKER CHARTER SCHOOL OF HARLEM
Who We Are Decades of Achievement, Honor and Service. For 26 years the Sisulu-Walker Charter School of Harlem has been a a beacon in the community.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase