Apply on Employer Site

Dandy · 4 days ago

Product Marketing Senior Manager - SMB

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Dandy is transforming the dental industry and is seeking a Product Marketing Senior Manager to enhance their SMB strategy. This role focuses on understanding customer buying behaviors and translating insights into effective sales messaging and positioning to drive revenue outcomes.

Artificial Intelligence (AI)CADDentalHealth CareIndustrial AutomationLogisticsManufacturingSoftware

Responsibilities

Design and implement a repeatable sales burndown framework that analyzes win/loss by competitor, product, and key stage of the funnel enabling reps to win more often

Regularly listen to and analyze sales calls, identifying recurring objections, confusion points, and competitive trends

Refine SMB positioning by key competitor, product type, and use case based on real-world sales feedback

Develop and iterate on talk tracks that address the most common objections and competitive gaps

Ensure messaging is simple, clear, and aligned with how SMB buyers actually buy

Create and maintain competitive battlecards, one-pagers, and objection-handling guides

Partner with Sales Enablement to roll out new messaging and ensure adoption

Act as a trusted partner to Sales, RevOps, and Sales Leadership

Run regular feedback loops with frontline sellers and Sales leadership

Create a feedback loop with the Product team to ensure opportunities are surfaced for continued product innovation and improvement