Diageo · 23 hours ago
Global Procurement Category Manager, Experiential Marketing
Diageo is the world’s leading premium drinks company, known for its extensive portfolio of brands. The Global Procurement Category Manager for Experiential Marketing is responsible for managing a significant global category spend, developing strategies to maximize cost efficiency and growth through collaboration across various departments.
Consumer GoodsFood and BeverageManufacturingWine And Spirits
Responsibilities
Contribute towards Diageo’s overall $625m cost savings Accelerate target delivering productivity savings and establishing a pipeline of value for future years
Contribute towards Diageo’s overall $3b free cash flow target identifying and delivering cash opportunities and developing a robust cash delivery pipeline for future years
Maximise growth and performance by reducing areas of inefficient and ineffective spend using investment insights, data, and strategy (shape of A&P; 55/35/10)
Collaborate effectively with all markets and global functions across Procurement, Commercial, Marketing, Effectiveness, Finance, and other stakeholder groups
Create best in class, transformational strategies that are executable in markets and deliver against our performance ambitions
Develop subject-matter expertise for Experiential and all relevant sub-categories, collecting and using external market / industry expertise and providing clear direction for the development and application of market data and insights into strategy development and sourcing
Lead a global community of procurement professionals across Experiential, including leading regular meetings, supporting market workstreams and priorities, and sharing best practices. This role is a leadership role in the global community
Adhere to and always promote the highest standards of compliance. This includes risk management processes, contract management and cost modelling / benchmarking
Work dynamically across categories (including but not limited to Customer A&P categories, sponsorship and influencer, staffing/indirects, production, culture) and pro-actively look for opportunities to drive further business value and strategy
Collaborate and/or support in the delivery of Diageo’s Society 2030 ambition
Lead or support sourcing activities. Ensure agency commercial terms, capabilities, and contracts are aligned with Diageo’s performance ambitions to maximise Diageo value and mitigate risk
Coach and develop talent across the Marketing Procurement community (global and in market)
Ensure Diageo has leading agency ecosystems, models, and partnerships enabled by strong agency/category performance management, capabilities, JBPs, and strategy
Work with Finance, Data & Analytics to enhance spend analytics and A&P investment insights in line with our investment optimisation strategy
Qualification
Required
Extensive experience in Procurement, Marketing, Commercial or other relevant industry role
Exceptional communication skills, verbal, written and presentation
Proven track record of consistent performance planning, execution, and impact
Strong analytical and financial awareness including a comprehensive understanding of the AOP requirements and financial goals & value drivers aligned to strategy and performance
Use of advanced data and analytics (cost modelling & projection) to drive best in class strategies and negotiation plans beneficial
Confidence and experience in influencing senior stakeholders and building credible business cases
Ability to build and sustain great relationships with multiple collaborators across the globe and collaborate efficiently
Demonstrated performance when both leading and working on projects with cross-functional teams, experience in implementing projects aligned to category and Procurement strategies
Track record of generating insights to influence decision-making and inform transformational opportunities
Benefits
Flexibility is key to our success.
Our purpose is to celebrate life, every day, everywhere.
We embrace diversity in the broadest possible sense.
Company
Diageo
Diageo is a premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer, and wine.
Funding
Current Stage
Public CompanyTotal Funding
$7.04B2025-10-01Post Ipo Debt· $1.18B
2025-04-11Post Ipo Debt· $1.5B
2024-08-27Post Ipo Debt· $2.12B
Leadership Team
Recent News
2026-01-12
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