Campaign Strategist, Global Campaigns (DBU) jobs in United States
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Iron Mountain · 1 week ago

Campaign Strategist, Global Campaigns (DBU)

Iron Mountain is a global leader in storage and information management services, seeking a highly experienced Campaign Strategist for their global campaigns function. The role involves developing and leading data-driven campaigns for digital products, collaborating with various stakeholders, and optimizing campaign performance to drive business outcomes.

Big DataCloud StorageDigital SignageInformation ServicesSecuritySoftware

Responsibilities

Work with the Director of Global Campaigns and internal stakeholders to translate overarching business strategy into a comprehensive campaign strategy
This includes developing "always-on" campaigns and leveraging data insights to continuously optimise and refresh creative and content
While you will own and develop globally relevant campaign themes and creative concepts, you’ll need to work with Field Marketing stakeholders to ensure that what is developed globally can be easily adapted, extended and localised for regional markets outside of the Global Campaign targeting remit
Connect the dots between product and sales by mapping and managing the entire customer journey through campaign development
You will work closely with Product Marketing to build messaging houses that align with product positioning, and Content Strategists and an external agency to build a multi-medium content strategy that maps to the customer journey, is strategically designed to engage customers at every touchpoint and guide them toward desired outcomes
This will also include connecting and bringing other global touchpoints into the overarching content strategy, such as the Virtual Events programme
Work with internal channel owners, including Paid Media, to build channel plans that place messaging and content at the right time in the customer journey, and drive to a specific measurable outcome
You will also work directly with Marketing Analytics to determine campaign effectiveness and articulate key insights from campaign performance data, fine-tuning campaigns for maximum output and ROI
Lead the end-to-end campaign production process, effectively collaborating with a wide range of internal and external stakeholders, including external agencies, and internally, product, sales, and creative teams
Your ability to lead, build trust and motivate global project teams to deliver complex campaign initiatives on time and on budget is critical
Maintain good documentation hygiene related to campaign development and effectiveness, ensuring all stakeholders can review and collaborate asynchronously, which is especially crucial for the global nature of our stakeholders and working partners
This includes creating and managing timing plans and calendars, as well as updating regular campaign reports to support visibility at every level within the org
While an individual contributor, you will be expected to motivate project teams to deliver complex initiatives, key fostering collaboration and ensuring project success

Qualification

Demand Generation CampaignsData LiteracyDigital Marketing KnowledgeAnalytical SkillsStakeholder ManagementEnglish FluencyProject ManagementCommunication SkillsCollaboration SkillsProblem-Solving Skills

Required

Proven track record of success in demand/campaign management
Bachelor's degree, though those without a degree but with relevant work experience as detailed in criteria can also apply
Highly experienced in the development, execution, and management of integrated demand generation campaigns
Proficiency in data literacy
Knowledge of marketing and communication principles, practices, and techniques
Affinity and knowledge of Digital Marketing channels and tactics, including paid media
Critical thinking, problem-solving, and analytical skills
Ability to manage multiple complex projects and strategically prioritise with a high degree of autonomy and professionalism
Highly collaborative with the ability to manage and consult with multiple stakeholders
Proficient in operating under pressure and meeting deadlines
Must be comfortable being a self-starter, working independently with complete ownership and creating concrete plans via driving inputs from a variety of sources and stakeholders
Excellent verbal and written communication skills, exceptional interpersonal skills
English Language Fluency at native or near-native proficiency
Experience: Minimum of 7 years of hands-on experience in SaaS B2B campaign strategy and management
Global-to-Local Campaign Development: Proven ability to create global campaign concepts that has global reach, but has a clear framework for regional adaptation and localisation for resonance
Strategic Acumen: Proven ability to develop and execute complex, multi-channel campaigns that successfully drive business results
Analytical Skills: Strong analytical capabilities with a track record of using data and insights to optimise campaign performance
Communication: Good communication and presentation skills, with the ability to articulate complex strategies and insights to both technical and non-technical audiences
Adaptability: A flexible and dynamic professional who can thrive in a goal and deadline -led environment and take ownership of a broad range of responsibilities

Preferred

Additional language beneficial

Company

Iron Mountain

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Iron Mountain offers storage, asset lifecycle management and information management services to companies.

Funding

Current Stage
Public Company
Total Funding
$6.77B
2025-09-05Post Ipo Debt· $1.41B
2024-12-03Post Ipo Debt· $1.2B
2023-05-10Post Ipo Debt· $1B

Leadership Team

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Marc Duale
Senior Advisor to the President and CEO
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William Meaney
CEO
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Company data provided by crunchbase