Garner Health · 1 week ago
Growth Marketing Manager
Garner Health is a rapidly growing company focused on reshaping the healthcare economy to ensure affordable high-quality care. The Growth Marketing Manager will develop and optimize marketing campaigns to drive member sign-ups and engagement, while also supporting client retention through collaboration with various teams.
Big DataBusiness IntelligenceEmployee BenefitsHealth CareMedical
Responsibilities
Develop and execute custom client marketing campaigns - cross-channel campaigns (eg email, SMS, direct mail, employer-sent communications on Garner) to drive long-term client retention and member engagement
Utilizing marketing automation tools (Iterable) to build, test, and optimize email/sms campaigns, ensuring optimal delivery and engagement
Manage our marketing asset library - including updating Figma/Google Slide/Google Doc marketing asset templates for new product launches, client customizations, etc. and working with designers to develop new marketing collateral
Analyzing campaign performance metrics and customer data to generate insights and recommendations for campaign optimization
Collaborate cross-functionally: Partner with Account Management, Strategy Account Management, Product, Data & Reporting to support new product launches, custom client marketing initiatives, and optimize marketing performance
Optimize new processes: Build and improve scalable marketing processes to improve efficiency (incl. identifying and executing automation & operational improvements)
Qualification
Required
Bachelor's degree in marketing, business, or related field preferred
3+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, market operations, growth marketing, or similar role
Hands-on experience with cross-channel marketing platforms, preferably Iterable
Tactical execution of email, segment, and campaign builds
Familiarity with HTML/CSS for basic email template customization
Basic design experience for marketing collateral (e.g., Google Slides, Figma)
Analytical, with experience in reporting & optimizing marketing campaign performance
Innovative and creative when developing marketing tactics to drive Garner adoption
Strong project management skills - ability to juggle multiple priorities, meet deadlines, managing ongoing operational workflows (eg working with print & swag vendors), and work cross-functionally
A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
Collaborative team player with strong communication and interpersonal skills
Ability to thrive in a fast-paced, dynamic start-up environment
A desire to be a part of our mission to improve the U.S. healthcare system
Benefits
Flexible PTO
Medical/Dental/Vision plan options
401(k)
Teladoc Health
Company
Garner Health
Garner Health is a technology-driven platform providing healthcare services and helping people search for doctors.
Funding
Current Stage
Growth StageTotal Funding
$61.3MKey Investors
RedpointFounders Fund
2021-12-14Series B· $45M
2021-02-03Series A· $12.5M
2020-01-13Seed· $3.8M
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