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Paula's Choice Skincare · 11 hours ago

Digital Analyst

United States

Full-time

Remote

Senior Level

$90K/yr - $113K/yr

5+ years exp

Paula's Choice Skincare is a global skincare leader that empowers individuals to define beauty through science-backed products. The Digital Analyst will drive direct-to-consumer growth by transforming data into actionable insights that guide decisions across merchandising, marketing, and channel operations.

Health Care

H1B Sponsor Likely

Responsibilities

Deliver insights into customer acquisition channels, conversion drivers, and first-purchase behavior

Track retention metrics such as repeat purchase rate, churn, and customer lifetime value (CLV)

Identify opportunities to improve acquisition efficiency and strengthen loyalty programs

Provide recommendations that balance short-term growth with long-term customer value

Analyze customer behavior, channel dynamics, and performance drivers across the DTC business

Identify risks, opportunities, and growth levers, shaping weekly trading and leadership conversations

Translate complex data into clear narratives that influence strategic priorities

Partner with marketing teams to evaluate campaign performance and channel mix

Connect marketing investments to incremental sales, guiding spend allocation and optimization

Assess acquisition vs. retention impact of campaigns, ensuring balanced growth strategies

Act as a storyteller of data, simplifying complexity and inspiring action across merchandising, marketing, operations, and customer experience

Champion a test-and-learn culture, challenging assumptions and driving continuous improvement

Provide insight-driven recommendations that shape DTC strategy and customer experience initiatives

Build scalable dashboards, reporting tools, and models that empower leaders with actionable insights

Streamline reporting processes to free up capacity for deeper strategic analysis

Ensure acquisition and retention metrics are embedded into decision-making processes

Serve as a trusted advisor across the DTC business, influencing stakeholders with compelling storytelling

Mentor colleagues and elevate analytics capability, embedding data-informed decision-making across teams

Promote a culture of curiosity and insight-driven thinking across the organization

Qualification

SQLGA4Business IntelligenceAdvanced ExcelCustomer Acquisition AnalysisRetention MetricsStrategic Problem-SolvingCuriosityStorytelling AbilityCollaboration SkillsCreativity

Required

5–7 years in analytics, insights, or business intelligence within retail, eCommerce, or consumer-focused industries

Strong commercial acumen with proven ability to connect insights to financial and business outcomes

Experience analyzing customer acquisition funnels, retention metrics, and loyalty program performance

Proficiency in SQL, GA4, and BI platforms (Power BI or similar), with advanced Excel skills; ability to adapt quickly to new technologies

Track record of influencing leaders and collaborating across cross-functional teams

Strategic problem-solving skills, with the ability to connect the dots between data and business decisions

Curiosity, creativity, and rigor in approaching challenges with a commercial lens

Strong storytelling ability to simplify complexity, bring numbers to life, and inspire action

Benefits

Generous paid time off, including time off to volunteer

Learning and development resources to support personal and professional growth

Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products

Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)

Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District

Did we mention we’re a dog-friendly office?

Company

Paula's Choice Skincare

WE KNOW SKIN. All facts, no fluff. Since 1995. We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995.

Founded in 1994

Seattle, Washington, USA

501-1000 employees

https://www.paulaschoice.com/shop-view-all

H1B Sponsorship

Paula's Choice Skincare has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2022 (1)

2021 (2)