OuterBox · 4 days ago
Paid Media Strategist
United States
Full-time
Remote
Entry Level
$55K/yr - $65K/yr
1+ years expOuterBox is an award-winning agency seeking a talented Paid Media Strategist to develop and execute search engine marketing strategies that drive qualified leads for clients. The role involves planning and executing paid media strategies, measuring campaign performance, and collaborating with teams to align marketing strategies with client goals.
E-CommerceHealth CareIndustrial ManufacturingSEOService IndustryWeb DesignWeb Development
No H1B
Responsibilities
Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes
Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance
Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients
Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals
Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients
Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends
Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization
Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals
Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns
Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies
Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals
Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes
Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies
Work flexibly in a dynamic environment, demonstrating creativity and adaptability
Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives
Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes
Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance
Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines
Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base
Other duties, as assigned
Qualification
Required
Minimum 1 year of paid search experience in Google Ads, Bing Ads in a client-facing role
Critical thinking, problem-solving, and troubleshooting skills
Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing
Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
Customer service experience where you managed client relationships or had an influence on customer experience
Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data
Preferred
Agency experience
Experience in Google Analytics, Looker Studio, and other marketing analytics tools
Familiarity with SEMRush, Ahrefs, Keyword Planner, similar tools
Consultative, analytical background through agency or client freelance contracts
Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness
Benefits
High-character, fun, and cohesive work culture
Competitive base salary
PTO that is genuinely encouraged
Affordable, low-deductible health insurance plans
Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
401k with company match
Remote work flexibility
Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
Professional/individual development stipend
Company
OuterBox
OuterBox is a performance marketing agency specializing in SEO/GEO, paid media, web design & development, email marketing and UX
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-06-28Acquired
Leadership Team
Justin Smith
Founder
Recent News
Search Engine Journal
2025-10-28
Mergers & Acquisitions
2025-10-23
Company data provided by crunchbase