Pediatric Associates Family of Companies · 1 week ago
Senior Regional Marketing Manager
Arizona, United States
Full-time
Hybrid
Senior Level
$120K/yr - $145K/yr
5+ years expPediatric Associates Family of Companies is a growing team of Pediatricians and Pediatric Care Teammates dedicated to pediatric primary care. The Senior Regional Marketing Manager drives patient acquisition and retention outcomes in the California and Arizona markets, collaborating with various stakeholders to develop and execute data-driven marketing strategies.
Child CareHealth CareHospitalInsurance
Hiring Manager
Edwin Joseph
Responsibilities
Own market-level acquisition and retention targets with accountability for new patient growth, retention rates, and VBC membership; monitor daily performance metrics including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness
Develop market-specific growth plans with market presidents; identify underperforming clinics and collaborate with practice managers on solutions
Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization
Serve as primary marketing liaison to market presidents, clinical leaders, and practice managers, work directly with office staff on local events and community engagement
Present strategies and results to senior leadership with data-driven insights; represent Marketing in regional leadership meetings, pulling in other members of the marketing team as needed
Develop a deep market understanding, including competitive landscape, demographics, payer dynamics, and clinic capacity
Build community partnerships and sponsorships; organize local events driving acquisition and retention
Coordinate with broader marketing team on local acquisition efforts, including local SEO, paid search, and social strategies
Coordinate with SVP of Engagement and Retention on local retention efforts
Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources
Prepare performance reports showing acquisition, retention, campaign effectiveness, and event ROI; analyze attribution data and maintain an event database
Qualification
Required
Bachelor's degree in Marketing, Communications, or Business required
5+ years of experience in a marketing role with a proven track record of career progression required
Think strategically while executing tactically; strong business acumen with understanding of ROI analysis and marketing attribution; data-driven decision-making
Work effectively with market presidents and C-suite stakeholders; influence without authority; navigate complex organizational dynamics
Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, paid media, social, email/SMS); knowledge of healthcare regulations and HIPPA
Strong organizational and project management skills; work independently with minimal supervision; resourceful problem-solving
Excellent written/verbal skills for diverse audiences; present complex data clearly; build relationships and collaborate effectively
Strong analytical skills; proficiency with MS Office Suite
Preferred
MBA or advanced degree preferred
Experience with marketing analytics platforms and CRM systems preferred
Company
Pediatric Associates Family of Companies
About Us: Company Overview: Pediatric Associates has been caring for infants, children and adolescents since 1955.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Catherine Ruyack
Human Resources Business Partner
Chester "Rocky" Slonaker
Chief Medical Officer
Company data provided by crunchbase