L'Oréal · 1 day ago
Manager, Marketing - CeraVe US
New York, NY
Full-time
Hybrid
Mid Level
4+ years expL'Oréal is a leading company in the beauty industry, dedicated to offering quality and innovative products. The Marketing Manager for CeraVe US will drive brand growth and market share through strategic marketing initiatives and collaboration with cross-functional teams.
BeautyConsumer GoodsCosmetics
Responsibilities
Acne Franchise Lead: execute national marketing plan and lead activations to build core, strategic segments for the brand
Work intimately with agency partners and cross-functional Media and Brand Engagement teams to create and execute breakthrough consumer communications in all touchpoints to drive best-in-class go-to-market plans
Work with sales team and retailers to gain / improve distribution and assortment and ensure seamless execution of marketing strategy in the retail environment
Proactively conduct market research and uncover insights to inform franchise strategy, including ongoing evaluation of the competitive landscape
Partner with medical team to implement strategies that will gain share of recommendations
Own and manage forecasting and business performance, as well as production plans, tracking any opportunities and risks that could impact business
Partner with global and serve as the lead on innovation in the US, influence product development and claims to optimize launches for the US market
Drug & Grocery Channel Brand Support: assist in leading marketing efforts and act as the liaison between brand and national account director
Ensure customer strategy and programs align with national brand objectives and product focuses
Work closely with national account director to drive strategic programs and initiatives to grow business and meet budget
Lead creative execution of customer marketing initiatives including print, digital, and POS materials
Represent brand at Drug channel account meetings
Qualification
Required
Bachelor's degree required
4+ years of Consumer Packaged Goods (CPG) or related marketing/brand management experience
Marketing experience to include strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development. A deep understanding of consumer centricity and omni-channel activations are a must
Systems proficiency (i.e. Nielsen, Excel, PowerPoint, Word & DPM)
Strong data analysis skills– i.e. competitive, US market, sales
Excellent communication skills with ability to present effectively, foster open communication, listening effectively to others and prepare effective written communications and presentations
Demonstrated ability to build collaborative relationships across functional areas of the business
Strong execution skills and attention to detail
Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines
Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others
Up to 15% travel may be required for this role with potential of overnight stays
Benefits
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Company
L'Oréal
No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).
10001+ employees
H1B Sponsorship
L'Oréal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (6)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David Greenberg
CEO L’Oréal USA and President, North America Zone
Haley Cohen
Chief of Staff to the CEO of L’Oréal USA
Recent News
2025-11-14
2025-11-03
caixinglobal.com
2025-11-01
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