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Element Materials Technology · 4 days ago

Marketing Coordinator Intern

US-MI-Warren

Internship

Onsite

Intern

Element Materials Technology is one of the fastest growing testing, inspection and certification businesses in the world. They are seeking a Marketing Coordinator Intern to create engaging content marketing campaigns and support various marketing initiatives.

AerospaceBuilding MaterialIndustrial EngineeringInfrastructureMechanical Engineering

Responsibilities

Create engaging content marketing campaigns to drive leads and subscribers

Produce and distribute online and offline content, including email, social media posts, blogs and white papers

Research content to ensure that it is accurate, complete, technically, and commercially viable

Use search engine optimisation (SEO) best practices to monitor and improve SEO rankings to generate traffic to our site

Keep up to date with the latest digital and social media strategies along with collaborating with other departments to create innovative content ideas

Analyse content marketing metrics and makes changes as needed

Provide event marketing support in the form of email invitations, website page creation, and specific campaigns targeted at increasing event registrations, email templates, automation campaigns, post-show surveys, etc

Assist with building and executing an editorial calendar for email marketing and lead generation-focused automation campaigns relevant to the specified sector

Liaise with Element’s PPC consultants to ensure the success of any AdWords campaigns which fall under the specified Element business sector

Qualification

SEODigital marketing platformsWeb analytics softwareMicrosoft ApplicationsContent creationData analysisCommunication skillsInterpersonal skillsProblem-solving

Required

Post-secondary education in Marketing or commensurate with experience

Competent in web analytics software, SEO and keyword tools

Competent in digital marketing platforms such as LinkedIn, Facebook ads, Instagram

Ability to analyse data and provide evidence-based recommendations

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, customer testing specifications, and procedure manuals

Ability to write routine reports and correspondence and speak effectively before groups of customers or employees of organization

Ability to solve practical problems and deal with a variety of concrete variables in situations

Ability to interpret a variety of instructions, data and details furnished in written, oral, diagram, or schedule form

Competent in Microsoft Applications (Word, Excel)

Availability, flexibility, and professional to represent the company at broad range of events/projects in the community, with customers and within the company

Ability to remain calm when faced with mounting pressure related to deadlines and multiple priorities

Good oral and written communication skills to meet a variety of communication needs

Good interpersonal skills that foster open upward and downward communication built on mutual respect