Revalorize · 1 week ago
Chief Marketing Officer
Revalorize is a company in the construction and home services industry seeking a Chief Marketing Officer (CMO) to lead their growth engine. The CMO will oversee marketing, demand generation, and call center operations, ensuring alignment with the CEO and CFO to drive revenue and optimize performance across channels.
Responsibilities
Lead all marketing and call center operations that power company growth
Oversee outbound and inbound call center performance, including dialer platforms (e.g., Five9, Convoso) and lead routing systems
Ensure seamless integration between marketing channels, call center operations, and sales conversion
Develop and execute omni-channel marketing strategies that deliver high-quality leads at the lowest cost per lead
Own lead volume, quality, conversion rates, and acquisition efficiency across all channels
Balance brand-building with performance marketing to support both short-term growth and long-term market leadership
Leverage cloud-based data and analytics platforms (e.g., AWS, Salesforce, Google Analytics) to track, automate, and optimize campaigns
Establish dashboards, attribution models, and performance reporting that drive decision-making
Continuously test, iterate, and improve marketing and call center workflows through data-driven insights
Partner with the CEO, CFO, and Commercial/Market Development leadership to align growth strategy, budget allocation, and execution velocity
Ensure marketing spend is disciplined, measurable, and tied directly to revenue outcomes
Support forecasting, capacity planning, and scalability initiatives
Build, lead, and scale a high-performing marketing and call center organization
Recruit, develop, and retain top talent across performance marketing, operations, analytics, and call center leadership
Foster a results-driven, accountable culture that thrives under pressure and consistently delivers impact
Qualification
Required
Experience in construction, home improvement, home services, residential retail, or adjacent industries
Proven experience leading call center operations and/or performance marketing teams at scale
Strong familiarity with dialer systems (Five9, Convoso), CRMs (Salesforce, HubSpot), and marketing automation tools
Experience working with cloud-based data platforms (AWS, Snowflake, Google Cloud, or similar)
Highly data-driven mindset with demonstrated success optimizing lead cost, volume, and quality
Bachelor's degree required
Preferred
Master's degree (MBA or related)
Company
Revalorize
Funding
Current Stage
Early StageCompany data provided by crunchbase