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Anthropologie · 3 days ago

Anthropologie Search Marketing Manager

Philadelphia, PA

Full-time

Onsite

Senior Level

5+ years exp

Anthropologie is a part of URBN, and they are seeking a results-oriented and analytical Paid Search Manager to drive the growth of their paid marketing programs. The role involves managing significant investments in paid search, optimizing performance, and collaborating with cross-functional partners to improve outcomes.

BeautyEdiscoveryFashionLifestyleRetail

Hiring Manager

Bridgette Liautaud

Responsibilities

Oversee budget management for multi-million-dollar program(s)

Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals

In partnership with Paid Search Associates, own daily flighting, including budget/target adjustments. Communicate directly with brand(s) regarding any shifts or changes needed to keep campaigns on course

Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes

Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates. Understand how and why core metrics are trending over time

Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business

Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly)

Identify new reports and dashboards that will help identify shifts or trends across the program

Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning

Partner with Paid Search Director and brand business partners on strategic testing roadmap

Work with Director to develop and maintain quarterly roadmap in line with business needs and new feature roll outs

Own major test roll outs – EX launching AI Max, major structural overhauls, new bidding features (Smart Bidding Exploration), etc

Create measurement and reporting plan for tests. Partner with Associates to ensure both stay regularly updated

Own final analysis + wrap reports to be shared with broader search team and brand partners

Lead collaboration across the search team. Manage Paid Search Associate(s) sharing expertise and encouraging growth

Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging

Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation

Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates