Croud · 22 hours ago
Lead Analyst
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
3+ years expCroud is an agency focused on performance and measurement, and they are seeking a Lead Analyst to spearhead analytics and measurement solutions for their clients. The role involves building data foundations, implementing analytics strategies, and ensuring accurate tracking and reporting across various channels.
AdvertisingAnalyticsContentDigital MarketingEvent ManagementMarketingSEOSocial Media Advertising
Hiring Manager
Zach Hershman
Responsibilities
Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels
Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement
CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings
Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Participate in client presentations and reporting
Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools
CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting
Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities
Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities
Qualification
Required
3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment
Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar
Strong working knowledge of Google Analytics (GA4) and Google Tag Manager
Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
Demonstrated experience working within CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Punchh, Pardot, Mailchimp, etc
Demonstrated experience implementing A/B testing methodologies
Familiarity with Conversion Rate Optimization (CRO) best practices and technology
Proven track record of working to and meeting deadlines
Proven time management skills and ability to manage tasks simultaneously
A mathematical and analytical mind
Strong communication, organization, and presentation skills
Experience working in teams to meet a common goal
Preferred
Previous agency experience
Experience working in Adobe Analytics
Experience working in VWO and/or Optimizely
Experience with advanced attribution modeling
Knowledge of SQL or Python for deeper data manipulation
Benefits
PTO/ Vacation: 20 days vacation a year 12 public holidays observed
Public Holidays: 12 days observed
Sick Days: 7 days annually
Summer Fridays: Early finishes from Memorial Day to Labor Day
Bereavement Leave: Paid time off for personal loss
401(k) Savings Plan
Sales commission with pitch opportunities
Recruitment referral bonus
Full Paid Medical Insurance for Employee Only (including dental and vision)
Dependent contribution to Medical, dental and vision coverage
Employer paid life insurance coverage
Monthly gym membership stipend
Access to personalized health guidance via Health Advocate
Hybrid workspace support - home office setup is provided
Agile working policy
Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
Company
Croud
Croud is a digital marketing agency that provides services including SEO, PPC, content, programmatic, paid social, and analytics
501-1000 employees
H1B Sponsorship
Croud has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$38.5MKey Investors
LDC
2024-10-31Acquired
2019-11-22Private Equity· $38.5M
Leadership Team
Anthony Macro
Director of Paid Media
Carly Price
Global Head of Communications
Recent News
BusinessCloud
2025-10-19
2025-10-18
Campaign UK More Latest RSS Feed
2025-08-02
Company data provided by crunchbase