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Victoria’s Secret & Co. · 2 days ago

Paid Social Specialist

Reynoldsburg, OH

Full-time

Hybrid

Entry, Mid Level

$66K/yr - $87K/yr

2+ years exp

Victoria’s Secret & Co. is a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. They are seeking a Paid Social Specialist to drive innovation and growth in media and advertising by managing paid social programs and optimizing customer engagement.

ApparelBeautyFashionRetail

No H1B

Responsibilities

Execute and analyze paid social programs and campaigns

Create and manage ads within paid social platforms that support brand and customer marketing strategies

Monitor ad and creative performance and provide optimization recommendations

Collaborate with cross-functional internal teams and vendors

Develop insights and actions based on qualitative and quantitative analytics

Stay current on the latest digital marketing trends, identify new and emerging paid social media opportunities, and influence innovation

Qualification

Paid social advertisingPerformance optimizationMicrosoft ExcelAnalytical skillsPaid social platformsTactical executionCommunication skillsCreative acumenStrategic thinking

Required

Bachelor's degree in marketing or related field

2-3 years of hands-on experience in paid social advertising required

Mix of business, creative, and technical acumen

Self-starter who can flex between strategic thinking and tactical execution

Outstanding analytical skills and strong experience in performance optimization

Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively

Excellent communication skills (verbal and written)