Boehringer Ingelheim · 2 weeks ago
Retail Marketing Manager
Duluth, GA
Full-time
Hybrid
Senior Level
5+ years expBoehringer Ingelheim is a global company focused on the discovery, development, and delivery of healthcare products. They are seeking a Retail Marketing Manager to execute omnichannel content across leading US retail partners and ensure compelling representation of pet products. This role involves collaboration with internal teams and external stakeholders to drive impactful shopper experiences.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Owns the deployment of Boehringer brand and product content assets (e.g., product display pages, on-site banners, customer email brand messaging/creative) to be placed on key omnichannel customer sites (i.e, PetSmart, Petco, Walmart, Target and Costco.)
Leads and delivers omnichannel merchandising projects once requested from Channel Strategists including proxy cards, proxy boxes, shippers, end caps, pallets, etc
Assists in the development of content strategy aligned with short-term and long-term marketing objectives. When/where necessary, edits, proofreads, and improves upon agency creative. Handles all POs and invoicing related to omnichannel projects they manage. Functions as the center and own the link between brand, agency partners, content syndication partner and customers across multiple projects related to retail content and brand assets
Functions as the link between brand and content writers to ensure brand consistency. Owns and manages all project content approvals through the legal and regulatory process (AHRC) to assure brand, regulatory and legal compliance
Presents and facilitates omnichannel content-related discussions, from strategic to executional, with the external customer counterparts as well as our agency partners. Drives significant component of retail business success, owning direct engagement and influence across multiple sources, internal and external
Establishes open, transparent communication on a one-on-one basis, deploying strong diplomatic skills and driving effective business communication.Must be able to lead discussions at several levels of the organization, as well as externally with our key customers, using diplomacy to garner what is in the best interest of Boehringer. Delivering results that have an impact on one's own work and a broader scope; solves unique problems of greater complexity; develops innovative solutions and ensures solutions are consistent with business strategy and objectives
Manages different stakeholders and influences behaviors related to the use of Boehringer retail content information by communicating success, concerns, risks, and status updates on related work. Collaborates with peers and leadership as well as responsible for sharing learnings, processes, and best practices
Qualification
Required
Bachelor's degree required, marketing or relevant field preferred
Minimum of 5-7 years with content strategy and management experience, with CPG experience mandatory, knowledge of SEO and web traffic metrics or relevant experience
Experience in retail with a large to mid-sized corporate customer a key requirement
Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook
Limited, but occasional travel required (may include overnight travel)
Excellent communication skills (verbal and written), interpersonal skills, project ownership and demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population
Demonstrated excellent presentation skills and ability to lead external partners
Strong problem-solving and follow-up skills with a passion for attention to detail
Demonstrated organizational, project ownership, and time-management capabilities
Ability to set priorities, plan and coordinate work activities in a changing environment and manage time and resources to deliver work objectives on time
Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment
Digitally savvy and curious, understands the dynamics of retail
Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities
Models willingness to learn and stay up-to-date
Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas
Demonstrated ability to achieve results in a highly matrixed organization
Results oriented, proven project ownership skills, entrepreneurial and self-motivating
Tenacious and resilient, driven to achieve even when faced with obstacles
Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams
Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues
Must be legally authorized to work in the United States without restriction
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Preferred
Salsify and Veeva Vault experience a plus
Digital & Shopper Marketing, Social Media, or e-retail experience preferred
Project Management certifications a plus
Benefits
Competitive compensation and benefit programs
Access to programs and groups that ensure your health and wellbeing are looked after
Company
Boehringer Ingelheim
Boehringer Ingelheim is a group of pharmaceutical companies that focuses on prescription medicines and animal health. It is a sub-organization of Boehringer Ingelheim.
Founded in 1885Ingelheim Am Rhein, Rheinland-Pfalz, DEU
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Christian Eckermann
Corp. SVP BioPharma Network
Clemens Twardy
Corporate Vice President, Head of Global Supply Chain and Lifecycle Management Animal Health
Recent News
2026-01-23
Hindu Business Line
2026-01-22
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